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! Our hypothesis is that
(certain type of person) have a problem doing (certain type of task) Problem Hypothesis HypothesisFramework
! Our hypothesis is that
product managers have a problem doing effective customer research. Problem Hypothesis
What we wanted to learn
What are they doing now?1 What are other tools missing?2 Who is involved?3 How frequent / severe is the pain?4 What are other customer complaints?5
What we learned People are
not doing customer research.! They want private feedback and targeting. It requires developer involvement. It is a constant pain. ! ! !
Questions you can ask customers
How did you first find out about [Your Product Name]? What persuaded you to purchase from us? How would you describe [Your Product Name] to a friend? What prompted you to start looking for this type of service? If you could change one thing about this website, what would it be? What other products or services should we offer? How would you describe [Your Product Name] to a friend? Which other options did you consider before choosing our service? Why did you decide to use [Your Product Name]? Why do you use [Your Product Name] rather than the alternatives? What would persuade you to use [Your Product Name] more often? How would you persuade people like yourself to use [Your Product Name]? LOTS MORE ON QUANTITATIVE & QUALITATIVE DATA: HTTP://KISS.LY/MICROBONUS
How to optimize integrations Integrations
make your product better Measure your conversions and revenue Discover valuable integrations Ask customers about integrations Make your partner pages awesome
How to optimize “Work Emails”
Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
How to optimize embeds Why
should people embed? Make it as easy as possible to embed Track how well your embeds convert Test relevant call to actions Optimize for search but don’t obsess
How to optimize “Powered By”
What are you Powering? Test the copy of your call to action Test and optimize your landing pages Track views, clicks, conversions and LTV Measure individual effectiveness
How to optimize free tools
Map to customer decision making Think about what you can repurpose Educate your prospects Test your ideas minimally (ghetto) Measure and optimize revenue