The document discusses augmented reality and the Microsoft HoloLens. It provides an overview of AR vs VR vs holographic technologies, forecasts significant growth in the AR/VR market by 2020, and profiles major players in the AR software and hardware industries such as Microsoft, Google, Daqri, Magic Leap, and ODG. It highlights applications of AR/VR in education, medicine, industry, and gaming, and focuses on the HoloLens as an emerging platform for mixed reality experiences.