1. Hello
Carlos Lagrange / @carlosxcl

2. 100 UX Fails
That break startups and ruin lives.

3. Designing a fold to have everything.
UX Fail #1

5. $400 Billion Dollar Fail

6. -Think of your website as a shop
-Your fold is your shop window
-Design it to capture attention

7. Having to much onboarding friction.
UX Fail #2

9. -Make it painless for people to walk in
-Break your onboarding into pieces
-Let people try things (dont force sign up)

10. Making a website or app readable,
not scannable.
UX Fail #3

12. -Use typographical hierarchy and images.
-Stop using words like typographical
hierarchy. Keep it simple.

13. Not doing your homework.
UX Fail #4

15. Grading your own homework.
UX Fail #5

17. -Test, test and test with:
-People that don’t know you or your
product.

18. Not pretending you work for Fisher Price
UX Fail #6

20. -Present few choices (Barry Schwartz
paradox of choice)
-Use big UI elements (the drunk test:
Get someone drunk, can he still
navigate your app?)

21. Lack of simplicity.
UX Fail #7 to #100

22. Good design is more about knowing
what to remove and less about knowing
what to add.

23. Thanks!
Carlos Lagrange / @carlosxcl