Target keywords based on audience intent to develop content tailored to different stages of the purchase funnel. Utilize behavioral email marketing to drive traffic only to targeted landing pages designed for specific customer behaviors and intentions. Develop custom audiences for display ads based on research interests to engage potential customers and move them through a step-by-step content flow to conversion.

1. Lead Generation
1. Target Keywords Based on Audience Intent
2. Develop Content Based on Purchase Funnels
3. Utilize Behavioral Email Marketing
4. Only Drive Traffic to Targeted Landing Pages

2. Target Keywords Based on Audience Intent
• What is Target Keywords Based on Audience Intent?
In a nutshell, "custom intent audiences" is a Google product that allows marketers to target people currently
researching specific topics, products, and solutions on the web, using display or YouTube video ad campaigns.

3. Develop Content Based on Purchase Funnels
• What is develop content based on purchase funnels?
A content marketing funnel is a system that takes as many leads as possible through a step-by-step content
flow and converts them into actual customers who pay for your products or services. Picture the wide top of a
funnel. This is where a large number of people might become aware of your products or services.

4. Utilize Behavioral Email Marketing
• What is utilize behavioral email marketing?
Behavioral email marketing works by producing super-relevant emails since they're sent based on previous
customer behavior like signing up for an email, purchasing a product, doing a search or baling out of a
shopping basket.

5. Only Drive Traffic to Targeted Landing Pages
• What is Only drive traffic to targeted landing pages?
It's based off an email campaign that's targeted to a segmented group of people. While new visitors find your
landing page through other channels, you can drive current list subscribers to your landing page as well.