Complete solutions for Marketing and branding for any business; engaging Print and Digital media

1. MARKETING & BRANDING
CAMPAIGN OUTLINE

2. About D2R DIRECT MARKETING
We believe in innovation and to provide unique solutions
to connect brands with their customers, using never-
done-before campaigns, ideas complimented with smart
designing and reinforced by strategically-enhanced
content.

3. What we do?
Search Engine Optimization
Website Creation
Online Media
Comprehensive Marketing Campaign
Physical/ Print Media
Illuminated & Non lit Hoardings
BEST/ NMMT/ TMT Bus Stops & Panels
Television & Radio Ads
Bulk SMS/ Emails/ Voice Calls
Toll Free Number Facility

4. Why us?
• We are a bunch of enthusiastic humans who not only eat, sleep, and breathe Marketing &
Branding but also believe in doing the same for the brands.
• We believe in the power and importance of engaging with the audience and thus effectively
increase the brand reach and enhance it’s outlook.
• We believe in a 360 degree approach for most, if not all, of our campaigns.
• Customer engagements is a must at all times and stages of the campaigns.
• Customer satisfaction is the only true measure of the effectiveness of our campaign.

5. Objective

6. • Create brand presence – Physical as well as Digital media
• Create brand recognition
• Increase brand reach
• Increase brand engagement with current and prospective Customers
• Divert traffic on website from different social media channels
• Achieve desired brand positioning
Our main Objectives are

7. Suggested Print Media Platforms

8. • Ads in Leading newspapers in the city; this would include English and Hindi languages as well as
Regional language
• Create brand recognition in Magazines catering to Fashion as well as Jewellery
• Increase brand reach by selecting proper area for circulation of printed material
For good coverage on Print media, we propose

9. Sample Hoardings list

10. Hoardings can be made available across Maharashtra

11. Sample Bus depots list

12. This bus depot list can be designed to suit customer

13. Suggested Bulk Promotion Campaigns

14. • Bulk Emails to be sent to +5,00,000 people from selected database as per customer requirement
• Bulk SMS to be sent to +5,00,000 people from selected database as per customer requirement
• Bulk IVR/ Voice calls to be made to +1,00,000 people from selected database as per customer
requirement
• Unique and dedicated Toll free number to be assigned for the campaign duration
For best results in Bulk promotion, we propose

15. Bulk Marketing – Emails/ SMS/ Voice Calls
• Bulk Marketing is
• Targeted
• Segmented
• Measurable
• Global
• Platform independent
• Bulk Marketing gives
• User Personalization
• Brand awareness
• Immediate results
• Bulk marketing will be done basis the requirements and complete management of the campaign will
be done
• Spam Management and Email Filtering helps create niche data
• Campaign reports help analyze user interest

16. Suggested Social Media Platforms

17. Facebook
• Take conversational content route than information only
• Respond to user comments/posts/messages in a timely manner
• In addition to the content strategy we will have a content mix of
• Latest news and activities about the Brand
• Create opportunities to generate more leads
• Facebook Ads
• Promote our products and services
• Promote special events
for Awareness & Branding

18. Brand Ambassadors

19. • Leveraging Brand Ambassadors
• Brand ambassadors will be asked to record a short video about what they are going to be a part of
• Fans of Brand Ambassadors will be targeted and asked to stay tuned to know what they are up to
Magic of brand ambassadors

20. Thanks for your time… 