2014 is being touted by many as The Year of Content. When done well, content marketing is good old-fashioned storytelling, which is more compelling than traditional, in-your-face advertising. Great content builds trust, is more likely to be shared in social media, has a long-lasting impact, and is great for SEO.
But the widening sea of content being churned out so many is making it increasingly difficult for brands to surface their content to a targeted audience, at scale.
Content recommendation platforms have become a key tool for ensuring content is viewed by targeted audiences, helping marketers lift brand awareness, build traffic, and generate product interest through content, at a highly competitive CPC/CPA.