Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
As marketers, we are surrounded with data but we can really leverage it.Many analytics but too much analysis required.By the time we get an idea its not relevant.Our customers/products and channels create N-dimensional customerjournies
www.insightera.com/?sample=auto-tuneReal-life case on insightera.com for account based marketing and real-time marketingWe targeted the advanced marketer familiar with MAP.Segmented traffic from google, linkedin keywords, adverts to arrive on home page with auto-tune test.Results showed real-time marketing outperformed account based marketing campaign
IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading technology media, events and research company.Email is the second-most-important digital marketing program spend category for respondents, which aligns with the previous findings that direct marketing as a whole is expected to increase in 2012. Email is the steadfast workhorse, and although it is less glamorous than other new media, it consistently ranks highly among tech marketers.
Personalization your Landing Page Breakthrough
Webinar:Personalization,Your Landing Page BreakthroughApril 2, 2013 Mike Telem VP of Business Development & Co-founder
Webinar Overview1. Current B2B Campaigns2. Real-time B2B Personalization3. Relevancy and Success (Auto-Tune)4. Personalizing and Optimizing • Landing Pages • Pay Per Click (PPC) • Email
MARKETERS AND DATA:“Only 11% of the decisions thatmarketers make are based on data.50% of marketers surveyed said theymostly rely on intuition.”Harvard Business Review – August 2012
Current B2B Campaigns• 98% traffic anonymous and un-addressable• 70% of the buying process is done before contact• Free analytics tools, but expensive analysis• Time and resource shortage for proper data analysis• Post-mortem insights and campaign optimization
Are your B2B Tools good enough?Tools• Data Analysis, A/B Testing, Segmentation, Personalization, Web AnalyticsThe Challenge• Speed• Timing• Relevancy
Real-time B2B Personalization• Segments Inbound prospects in real-time based on:• Auto-engages segmented prospects with personalized content or calls-to-action while on site and in context, even if they are anonymous
Relevancy and Success (Auto-Tune)• Learning and optimization tool• Automatically runs highest converting campaigns• No more guesswork• Most relevant content for top-funnel prospects
Personalizing & Optimizing Landing Pages• Firmographic Relevancy• Behavior-based• Knowing the users device (mobile, tablet)• Selects the most converting Calls to Action• Real-time decision to display content• Intuitive, learning algorithms that maximize ROI
Landing Page Personalization CampaignHeaderChange Reduce FieldsContentChange CTA Change A prospect from the Governmental Industry
Landing Page Personalization CampaignKnowing the prospect’s device from the Governmental Industry
Real Life Use Case• Organization: Insightera• Campaign: High Value Lead Gen.• Target Audience: Advanced marketer• Segment: Specific Google + Linkedin ads• Campaign Auto-Tune: ABM messaging vs RTM messaging• Channel: Insightera.com• Results: Account Based marketing converted 4x more
Personalization & Optimization PPC and Email Campaigns
Digital Marketing Budgets 1. SEO, PPC and Display account for 42% of budget 2. Email 2nd most important digital marketing program 3. Investment in company websites on the rise2012 IDC tech marketing barometer study
Personalizing & Optimizing PPC Campaigns SEO, PPC and Display Ads - 42% of marketing budgets* How can you optimize? • Landing page optimization • Based on source, industry & location • Dynamic keyword insertion / messaging on landing page • Use Auto-Tune findings in PPC adverts • Redirect SEO traffic to relevant landing page*2012 IDC tech marketing barometer study
Personalizing & Optimizing Emails 16% of digital budgets spent on email marketing* How can you optimize? • Real-time learning and Auto-Tune on the fly • Identified prospects - Email account based marketing • Change the B2B to personalized B2P*2012 IDC tech marketing barometer study
Conclusion - Personalization, YourLanding Page Breakthrough• Advancing your ROI on Landing pages, PPC and Email• Real-time, Auto-Tune – continuous optimization• Personalization – relevancy and success• Invest in onsite, attentive traffic• Change the B2B to B2P
Questions?Connect with us: insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - firstname.lastname@example.org David Myers - email@example.com