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Personalization your Landing Page Breakthrough

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Personalization your Landing Page Breakthrough

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Advance your ROI on PPC and email campaigns in ways you didn’t think possible.

What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.

Curious to learn how? View the presentation.

Advance your ROI on PPC and email campaigns in ways you didn’t think possible.

What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.

Curious to learn how? View the presentation.

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Personalization your Landing Page Breakthrough

  1. 1. Webinar: Personalization, Your Landing Page Breakthrough April 2, 2013 Mike Telem VP of Business Development & Co-founder
  2. 2. Webinar Overview 1. Current B2B Campaigns 2. Real-time B2B Personalization 3. Relevancy and Success (Auto-Tune) 4. Personalizing and Optimizing • Landing Pages • Pay Per Click (PPC) • Email
  3. 3. MARKETERS AND DATA: “Only 11% of the decisions that marketers make are based on data. 50% of marketers surveyed said they mostly rely on intuition.” Harvard Business Review – August 2012
  4. 4. Current B2B Campaigns • 98% traffic anonymous and un-addressable • 70% of the buying process is done before contact • Free analytics tools, but expensive analysis • Time and resource shortage for proper data analysis • Post-mortem insights and campaign optimization
  5. 5. Are your B2B Tools good enough? Tools • Data Analysis, A/B Testing, Segmentation, Personalization, Web Analytics The Challenge • Speed • Timing • Relevancy
  6. 6. Real-time B2B Personalization • Segments Inbound prospects in real-time based on: • Auto-engages segmented prospects with personalized content or calls-to-action while on site and in context, even if they are anonymous
  7. 7. Relevancy and Success (Auto-Tune) • Learning and optimization tool • Automatically runs highest converting campaigns • No more guesswork • Most relevant content for top-funnel prospects
  8. 8. Personalizing & Optimizing Landing Pages • Firmographic Relevancy • Behavior-based • Knowing the user's device (mobile, tablet) • Selects the most converting Calls to Action • Real-time decision to display content • Intuitive, learning algorithms that maximize ROI
  9. 9. Landing Page Personalization Campaign Header Change Reduce Fields Content Change CTA Change A prospect from the Governmental Industry
  10. 10. Landing Page Personalization Campaign Knowing the prospect’s device from the Governmental Industry
  11. 11. Personalizing & Optimizing Landing Pages
  12. 12. Real Life Use Case • Organization: Insightera • Campaign: High Value Lead Gen. • Target Audience: Advanced marketer • Segment: Specific Google + Linkedin ads • Campaign Auto-Tune: ABM messaging vs RTM messaging • Channel: Insightera.com • Results: Account Based marketing converted 4x more
  13. 13. Personalization & Optimization PPC and Email Campaigns
  14. 14. Digital Marketing Budgets 1. SEO, PPC and Display account for 42% of budget 2. Email 2nd most important digital marketing program 3. Investment in company websites on the rise 2012 IDC tech marketing barometer study
  15. 15. Personalizing & Optimizing PPC Campaigns SEO, PPC and Display Ads - 42% of marketing budgets* How can you optimize? • Landing page optimization • Based on source, industry & location • Dynamic keyword insertion / messaging on landing page • Use Auto-Tune findings in PPC adverts • Redirect SEO traffic to relevant landing page *2012 IDC tech marketing barometer study
  16. 16. Personalizing & Optimizing Emails 16% of digital budgets spent on email marketing* How can you optimize? • Real-time learning and Auto-Tune on the fly • Identified prospects - Email account based marketing • Change the B2B to personalized B2P *2012 IDC tech marketing barometer study
  17. 17. Conclusion - Personalization, Your Landing Page Breakthrough • Advancing your ROI on Landing pages, PPC and Email • Real-time, Auto-Tune – continuous optimization • Personalization – relevancy and success • Invest in onsite, attentive traffic • Change the B2B to B2P
  18. 18. Questions? Connect with us: insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - mike@insightera.com David Myers - davidm@insightera.com

Editor's Notes

  • As marketers, we are surrounded with data but we can really leverage it.Many analytics but too much analysis required.By the time we get an idea its not relevant.Our customers/products and channels create N-dimensional customerjournies
  • Per segment
  • www.insightera.com/?sample=auto-tuneReal-life case on insightera.com for account based marketing and real-time marketingWe targeted the advanced marketer familiar with MAP.Segmented traffic from google, linkedin keywords, adverts to arrive on home page with auto-tune test.Results showed real-time marketing outperformed account based marketing campaign
  • IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading technology media, events and research company.Email is the second-most-important digital marketing program spend category for respondents, which aligns with the previous findings that direct marketing as a whole is expected to increase in 2012. Email is the steadfast workhorse, and although it is less glamorous than other new media, it consistently ranks highly among tech marketers.

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