Net Media Planet is an award-winning paid search marketing agency that operates across 59 markets and 28 languages, generating over €90 million in annual client revenue. The document discusses recent developments in search marketing, including the growing importance of social signals and mobile/tablet advertising. It provides recommendations for leveraging these trends such as targeting relevant media, customizing ads based on device, and analyzing mobile sales data to improve performance. The key takeaways are to deeply understand customers, use hyper-targeted ads like on YouTube for incremental sales, and analyze mobile data to grow performance.
The World Needs ISoc (Islamic Society)AjmalSultany
This is a presentation given at Brunel University, West London to the Islamic Society reminding them of the important role they have of calling people to the truth on one hand an supporting the development of Muslim community on the other hand.
The World Needs ISoc (Islamic Society)AjmalSultany
This is a presentation given at Brunel University, West London to the Islamic Society reminding them of the important role they have of calling people to the truth on one hand an supporting the development of Muslim community on the other hand.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
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Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
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Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
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This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
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Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
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Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
This is a bespoke digital skills workshop I prepared for Concern Charity Worldwide. It covers paid search (PPC), search engine optimisation (SEO), display advertising, google analytics, and other insights for driving an insight led content strategy.
Vindhya Process Solutions provide complete Digitized Solutions.
We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
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Get the best digital marketing services from
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The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
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Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital".
Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
Incubeta Ignite X The Planet Mark - From Talk to ActionIncubeta NMPi
Dave Carlos from the Planet Mark takes us through #ADecadeOfaction, exploring how businesses can bring sustainability policies into their work, without fear of 'greenwashing' in 2020 and beyond. An interesting look into how to 'sell' sustainability whilst keeping the purpose at heart.
Google UK speaker Alex Maximov, explains Measurement strategy in the industry, predicting upcoming shifts and trends in the current retail space that resides in an ever-changing digital marketing sphere.
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Amazon: The Missing Piece of the Customer JourneyIncubeta NMPi
According to a Feedvisor study, two-thirds of US shoppers typically start their search for new products on Amazon. Customer journeys are changing and, with the continued rise of their advertising platform, it’s no surprise that digital spending is growing rapidly on the Amazon marketplace compared to Google and Facebook.
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- How to use Amazon effectively in tandem with Google search to benefit performance across both channels
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Incubeta Ignite: The Future of Advertising is ConversationalIncubeta NMPi
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
Incubeta Ignite: Change Your Mindset - Customer Experiences in Digital Incubeta NMPi
Pauliina Jamsa, Global Senior Online Marketing Manager at Siemens, talks us through how we can develop customer experience in digital over the next 10 years.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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• Three (3) key tips to maintain a disciplined workplace.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. Introducing Net Media Planet Operate across 59 markets and 28 languages Over €90 million in client revenue annually Passionate about PPC We are an award winning paid search marketing agency operating on a performance basis
3. Where search is today 1. Consumers have more ways to search A better user experience of search Social and search are getting closer Search is better integrated with other channels ROI remains No. 1 focus 2. 3. 4. 5.
5. “social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011” Source Deloitte 2011 Technology and Media Report
11. Still an experiment No affect on QS (yet) but likely to affect CTR Unique to PPC text ad- so factor into optimisation Unique to SEO landing page - so factor into optimisation Available on websites and GDN Will support 44 languages, English only currently Google +1 Consider ...
23. Test YouTube for affiliate sales and brand awareness for your affiliate site Find a fit between the customer and the product Target on a granular level - be hyper relevant Use Image ads over Text ads Take advantage of social media buzz Google TV? Consider ...
35. Target devices to improve ROI Tablet users are affluent - target them Maximise sales through time of day optimisation More Click to Call affiliate opportunities PPC online to offline activity - Google Wallet Consider ...
36. Top 3 Takeaways . . . Really understand your target customer Use hyper targeted PPC for incremental salese.g. on YouTube Analyse your mobile sales to grow performance
37. Thank you Do you have any questions? Twitter: @netmediaplanet @srisharma Blog: http://www.netmediaplanet.com/blog
Editor's Notes
Good morning everyone. My name is Sri Sharma, MD and Founder of Net Media PlanetThere’s a lot of innovation in search today.I want to take this session talking through 3 areas of innovation – mobile, video and social search, demystify them and try to share some ideas of how to use them to improve your paid search results/performance from aff marketing.Show of hands – how many affs, merchants, aff networks
We work as an affiliate and as an agency, been around for 7 years, picked up a few awards along the way and most Most importantly we love PPC.
Consumers have more ways to searchMore ways to ‘find’ informationPeople use maps on mobiles over search engines to search for dstination information such as local shops and restaurantsRetargeting provides better advertising – and this is an area of growth in aff marketingDynamic display provides better more relevant targetingSocial networks like facebook– people are finding end destinations based on what their friends’ like without even visiting a search enginetwitter – i can see real time informationA better experience of searchIf you look at google – google instant, PPC product/star listings/maps, natural listings – universal search with twitter and video and imageSocial and Search are getting closerGoogle have a version of social search coming, bing results now how facebook likes integratedSearch is better integrated with other channelsHow many affs in the room using ppc to get traffic to their sites?Affs using ppc as one channel of manyMerchants starting to use attribution modelling to pay different types of affs for their contribution to saleROI remains priority No. 1- Above all partic with market climate, ROI remains priority NO. for merchants and affiliates alike through PPC and SEOSo what does that mean? Well it means there are more ways to use search (and I’m gonnapartic focus on paid search) to drive incremental sales to your site and so improve performanceSo now lets look at 3 areas of innovation – social, video and mobile, demystify them and share some ideas to improve performance
First area I want to talk about is SS. A very hot topic at the moment relevant for both SEO and PPC.So what’s all the hype and the fuss.
Situation:SM revenue is small but intent based PPC revenue is hugh.FB wants this revenue by providing relevant results to people using their social graph. And it’s working, FB has x2 the pageviews of Google and climbing. Consumers are browsing FB and leading to destination websites without the need for SEs. People searching within facebook (tie up with Bing).ComplicationGoogle is afraid to lose this revenue so must make itself more compelling by adding a social layer to its search offering – Social Search launched in oct09.QuestionSo what’s google doing to prevent this and will it work?
Social signal to improve relevancy of resultsIn the SERPS, we will see the +1 and be able to ‘like’ an ad or landing pageBehind the scenes:Improve their own social graph using +1 and ~150M gmail users / google profilesIngoogle’s eyes this is a test and will expand if successful or learn from itI have some doubts because on SERPS I am not in the mindset to +1, but when it is on sites, then I will be
use of cross social network social graph by plugging into twitter and other social sites
Today ,I use google because the result are so good. Very transactional.What Google wants to do is make it more emotional, a place where I see what my friends like.A bit like the FB/B tie up but FB is more compelling (more people on the network) and thumbs up far easier to understand.
A bit like the FB/B tie up but FB is more compelling (more people on the network) and thumbs up far easier to understand.
Need to get consumers interested in Google products earlier - Become a social destination.They may go all out and launch a social network but niche prods is working well so far such as google hotspot for mobile – which is the fastest growth spaceIt is a social networking for mobile called hotpot. It combines google maps with your friends’ suggestions on places to eat and visit. With 146million users of google mail versus facebook’s 700m users, google does have something it could do in the social networking space – community. Its trying to create its own community/ies to interest people and then bring them back to googleadwords which is 95% of googles revenue. But today people like facebook and this threat isnt going anywhere
Lets look at Google+1 and what it means as an affiliate for PPC/SEOThat said, Google+1 may or may not last, it is an experiment today.
SituationLast year saw an explosion of video content on YouTube. 35hrs of video uploaded every minute. Up 145% on 2009.ComplicationIt was also the year when Google display network advertising on YouTube would allow targeting down to individual video content – rather than channel wide as it used to be.QuestionWe wondered if we could leverage these 2 changes to drive incremental sales on an aff basisAnswerWe managed to do that and won 2 awards this year for it including Best Search Award from A4U in May 2011I’d like to share our approach.
First of all for those of you who havent seen it, this is a video overlay advert on YouTube
Display great for branding, we wanted sales so we focussed our energy on the desire and action stages of the buying cycle.To do that we needed to bringing the relevancy of search to displayGoing to talk through 4 steps we took to do that
Be ultra niche on the product – not necessarily selling every prod the merchant hasUnderstand who the customer is in terms of demo age, gender and also psycho – Interests, Activities, and OpinionsEgTPS – celebrity perfumesDemo/psycho16-35FemaleLoves celebrity gossipLoves that celebrityBuys for themselves
First of all for those of you who havent seen it, this is a video overlay advert on YouTubeMade campaign more profitable than from search
Find videos to target by category, channel and unique video that fit the customer profile (demo and psycho)
Separate campaigns for different target demos – use tech to drive scale
Good ctr is 0.15-0.25%
When rihanna released only girl in sep10, we knew there would be lots of traffic on youtubeIf you can target video content that is in eg for a retail client, we targeted Rihanna videos as it fit the customer demo and psychographics. Lots of traffic and so lots of sales.
YouTube is a core part of G TV. Lots of hype in 2010 and gone very quiet now. A bit of a flop so far because no terrestrial channel access.That said, one day as tv becomes more digitised, on youtube or other platforms optimising search for this channel is going to be really important and will definitely lead to sales. So well worth being ahead on it.
How many people using mobile to drive aff sales?How many people are targeting mobile seperately from their ppc campaigns?Google says over 10% of its search traffic globally is mobile now. Much of that is for local information – pizzas...Much of mobile traffic in search is for local information not to purchase online.how can we maximise mobile for revenue transaction generation beyond local? / what we would like to do is actually maximise mobile for revenue and transactions online. I think 2 factors will influence this.Uptake of mobile search, research and buying by consumers - I think this is happening and I want to share some insights and ways to grow salesSimplicity of mobile commerceWhat to share what we are seeing and how we can apply it to your aff campaigns
This chart shows how sales for our retail clients have grown from 08 to 10. 170% so far and does show some signs of an exponential growth curve.So clearly besides the obvious, data shows that uptake of mobile search is on the up for transactions not just local search.
Mobile are 7% of desktopTablet are 5.5% of desktop
Mobile 57% less than desktopTablet 28% less than desktop
Mobile follows the same trend as tablet% of mobile and tablet sales (sales by hour / total in a day) is higher that that for desktop at certain times of dayIn the morning (6-10) and night (22-24)Also worth having separate campaigns for mobile and tablet and desktop
NFC comms basedMakes mobile commerce easier. If it is easier, then more mobile search, more affiliate opportunity.Google spearheading this and Paypal very unhappy as they think their IP was stolen.Be able to bridge mobile activity to a sale in store:- Search for a product. Click ppc ad. Download an offer/incentive to your google wallet (perhaps aff based – open source platform) Go instore and purchase, this will all feed back to your reporting system eggoogle analytics.
Google Offers (like Groupon) will help bridge desktop activity to offline activity. Probably in your adwords/analytics dashboard:Search for an offer in search or in Google offers. Save to Google Wallet. Go instore and redeem offer. This will appear in adwords/analytics.
Click path analysis (ppc alone, then across online, then across offline/online)