Creating the content to boost your brand (Startup Smart)

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The document discusses content creation strategies to boost a brand, including blogging and email marketing. It provides data on email subject line and sender name testing, showing that using a personal name rather than a company name and including words like "FREE" and "INVITE" increased open rates. Contact details are provided for content and training from the author's company.

Business Education

Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam

• Adam Franklin &Toby Jenkins vs Bluewire Media
@Franklin_Adam

10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam

• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

[INVITE] LinkedIn Masterclass vs LinkedIn
Masterclass
@Franklin_Adam

27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

7%
(10% higher op
rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

www.bluewiremedia.com.au/speaking/startupsmart
@Franklin_Adam

www.socialmediaonlineacademy.com
@Franklin_Adam

Thank you!
adam.franklin@bluewiremedia.com.au
@Franklin_Adam

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