IPD Group diagnostic presentation
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by Adam Franklin
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IPD Group diagnostic presentation
- 1. Web Strategy Diagnostic Adam Franklin, Marketing Manager
- 2. 1. Threat - being cut out 2
- 3. Opportunity - cutting the rest out 3
- 4. 2. Cost saving 4
- 5. 3. Low cost business model
- 6. “On the web you are what you publish” David Meerman Scott 4. Content library - consulting engineers
- 7. 5. Marketing has changed
- 8. 6. Resourcing your 8
- 9. 75% information 23% compare 2% ready to buy Nurture with love 9
- 10. System & measurement 10
- 11. Thank you
Editor's Notes
- Stand. Pause. 4Fs. \n
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- You’re sitting on gold. Done the hard work. Just share it!\n
- You’re sitting on gold. Done the hard work. Just share it!\n
- Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. \n\nSocial media is a bit like coming to FULL DAY WORKSHOP STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS\n\nSM is about People. Earning Attention. Building Trust & Nurturing Relationships.\n
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- Save your questions…. \n\nROI?\nSocial media is about relationships\nWhat’s the ROI of answering your phone, replying to emails or saying Hi to someone.\n- Over time you’ll win business thanks for relationships you’ve nurtured on social media.\n\nFinding the time? \n-- iPhone – utilise dead time (at an airport, waiting for a meeting)\n-- hire a journalist\n-- hire a GenY – it’s second nature, not work!\n