2. Today’s agenda
9am Document your Digital Strategy & Ideal Buyer Personas
11am Uncover your Lead Magnet (aka your flagship content)
1.30pm Writing your Landing Pages
3.30pm Email marketing nurturing with sequence/autoresponder/
funnel
5pm THE END
29. Tweet Tweet!Buyer persona
Nicola
• Corporate marke>ng
manager
• Interested CEO +
Suppor>ve IT
• 4 days a week
• wants to be #1
• webify her marke>ng
37. templates, articles and videos
marketing templates
Facebook, YouTube, email
create a lead magnet
set up a landing page
write a guest blog post
start a podcast
70. Tweet Tweet!Sample Email series
Sequence Structure:
Day 1: Problem - Intro the big problem that the class solves and tell a story
about it.
Day 2: Agitate - Talk about stupid stuff people do that makes the problem
worse
Day 3: Solve - Tell a story about how someone solved it and prep them for
tomorrow.
Day 4: Action - Give them a small exercise they can do to get a quick win.
Day 5: FAQ - Answer 3 popular questions about the problem and solution
Day 6: Tools - Go over 3 popular tools or resources that can help solve the
problem
[If they engaged with 2 or more of the above emails, promote your product or
service.]
75. Small Business Digital Grants Program
Available funding
Matched funding of up to $10,000 (excluding GST) may
be provided to eligible businesses for the purchase of
hardware, software and services (such as digital
coaching). The minimum grant funding is $1000.
76. Small Business Digital Grants Program
Available funding (…continued)
• The business must show that the digital technology
or service purchased and adopted will enhance the
digital capabilities of their business and help them to
be more competitive and employ more staff.
• Payment will be made directly to the business on
completion of the project and on presentation of
proof of payment for the product or service.
77. Small Business Digital Grants Program
Eligibility criteria
• Fewer than 20 employees at the time of applying for the grant
• have an Australian Business Number (ABN) and be registered
for GST
• be based in Queensland
• have a turnover of $2 million or less in the last financial year
• declare if any owners or directors of the business are an
undischarged bankrupt or insolvent.
78. Small Business Digital Grants Program
Eligible for funding
• Training
• Consulting
• Implementing
• Content creation
• Customisation
• Selling online
• Strategy development
Not eligible
• Software
• Advertising spend
• Maintenance of
technology
• Hosting
• Salaries
• Retrospective payments
79. Small Business Digital Grants Program
Important dates
Round 3 is now open and closes on 24 October 2017 at 5pm.