Mining Your Existing Database - New Revenue Streams
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Adam Franklin gave this presentation to over 500 mortgage brokers in Sydney (27th Oct) and Melbourne (29th Oct) in 2015.
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Mining Your Existing Database - New Revenue Streams
- 1. Mining your existing database Adam Franklin @Franklin_Adam #TheAdviserBootCamp
- 3. Show of hands Level 1 - 10?
- 5. Email Marketing $1 spent $41 return Email marketing @Franklin_Adam #TheAdviserBootCamp
- 6. Email autoresponders Source: Pat Flynn
- 10. 1. Facebook commentsFacebook Business Pages Pages are free Good for sharing content Great for prospective staff Poor visibility (1-2%) Unless you pay to boost! @Franklin_Adam #TheAdviserBootCamp
- 11. 1. Facebook comments Facebook Groups 1. Groups are free 2. Great visibility 3. Connect with peers 4. Nurture community 5. Build authority @Franklin_Adam #TheAdviserBootCamp
- 13. 1. Facebook comments Facebook Retargeting@Franklin_Adam #TheAdviserBootCamp
- 14. 1. Facebook comments Facebook Retargeting website visitors @Franklin_Adam #TheAdviserBootCamp
- 15. 1. Facebook comments Facebook Retargeting website visitors email subscribers @Franklin_Adam #TheAdviserBootCamp
- 16. 1. Facebook comments Facebook Retargeting website visitors email subscribers + “Lookalike”audiences @Franklin_Adam #TheAdviserBootCamp
- 17. 1. Facebook comments Facebook Newsfeed Eradicator
- 20. Tweet Tweet!
- 21. Google #BetterBizSummiKeywordTool.io What are people searching for?
- 23. Topics (1st page, DA <25) MORTGAGE BROKERS • how does a mortgage broker get paid • why are mortgage brokers free • are mortgage brokers necessary • are mortgage brokers free • how to find a mortgage broker • can mortgage brokers sell insurance • what does a mortgage broker do • what can a mortgage broker do for me • why use a mortgage broker COMMERCIAL LOANS • are commercial loans regulated • what are commercial loans • can credit unions make commercial loans • do commercial loan brokers have to be licensed • how do commercial loans work • who does commercial loans BUSINESS LOANS • getting a small business loan without collateral • do small business loans affect personal credit
- 24. Topics (1st page, DA <25) CAR LOANS • can car loans be refinanced • are car loans bad • are car loans front loaded with interest • how do car loans work BOAT LOANS • are boat loans hard to get • are boat loans like car loans • are boat loans simple interest • are boat loans assumable • how long are boat loans • how much are boat loans
- 25. @Franklin_Adam Where do you sit?
- 26. Look for < 25s @Franklin_Adam #TheAdviserBootCamp
- 31. Or use content from….
- 38. Share something on your profile (3 mins) • PDF or slide deck • YouTube video • request an endorsement Connect with someone (2 mins) • congratulate • accept a connection request • reach out Interact (5 mins) • post an update • contribute to a discussion • comment or publish an article
- 40. 40
- 43. Email: adam.franklin@bluewiremedia.com.au Subject: Templates Bluewire News “No, thanks” = No Bluewire News
- 44. (….I’ll pick a winner!)
- 45. Thank you & tweet me your notes! @Franklin_Adam www.bluewiremedia.com.au