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Deloitte Digital. © 2013 1
Social on the Inside
SEWING SOCIAL INTO THE FABRIC OF OUR FIRM
@rexster
@c4edge
July 2013
Deloitte Digital. © 2013 2
The benefits of ESNs
Key findings on the benefits of ESNs were:
• Employees who are given colla...
Deloitte Digital. © 2013 3
Why Social on the inside?
„I know what to
do‟
HEAD
STRATEGY
HEART
VALUES
CAPABILITY
TOOLS
EMPOW...
Deloitte Digital. © 2013 4
In the past, our early adoption of social resulted in us becoming industry leaders in the space...
Deloitte Digital. © 2013 5
Mobilising
5
Deloitte Digital. © 2013 6
Mobilising
6
Deloitte Digital. © 2013 7
Structured Innovation
7
Deloitte Digital. © 2013 8
Challenging the Status Quo
8
Deloitte Digital. © 2013 9
Empowering Organic Innovation
9
Deloitte Digital. © 2013 10
Data assets: Deloitte Australia firm
Virtual
Physical
Amplifier
 Web - Hundreds of millions o...
Deloitte Digital. © 2013 11
Results: Yammer
The higher the prevalence of some
use of Yammer…
…the higher the profit per un...
Deloitte Digital. © 2013 12
• Where is the value for you?
• Use the social skills of your employees
• Mobilise internally
...
Deloitte Digital. © 2013 13
Recent thought leadership
Deloitte is recognised globally as a thought leader in Enterprise co...
General information only
This presentation contains general information only, and none of Deloitte Touche Tohmatsu Limited...
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Pete Williams Deloitte Centre for the Edge #SMDU 2013

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Pete Williams, CEO of The Centre for The Edge (Australia) gave this presentation at Social Media Down Under 2013 about the Future of Social Media in Australian Business.

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Pete Williams Deloitte Centre for the Edge #SMDU 2013

  1. 1. Deloitte Digital. © 2013 1 Social on the Inside SEWING SOCIAL INTO THE FABRIC OF OUR FIRM @rexster @c4edge July 2013
  2. 2. Deloitte Digital. © 2013 2 The benefits of ESNs Key findings on the benefits of ESNs were: • Employees who are given collaboration tools at work are 20-25% more productive • Collaborative employees tend to be more satisfied • Employees are also consumers, and 75% of them are accessing social media in their personal lives ; these habits naturally migrate to the workplace through the use of an ESN • Superior technology experiences at home are driving employee frustration as going to work involves a step down in capability Employees show increased satisfaction and retention as they move up the digital hierarchy of needs. ESNs sit in the top layer as a collaboration tool. Extract from The Connected Workplace, Deloitte and Google, June 2013
  3. 3. Deloitte Digital. © 2013 3 Why Social on the inside? „I know what to do‟ HEAD STRATEGY HEART VALUES CAPABILITY TOOLS EMPOWERED SYSTEMS „I want to do.‟ „I am equipped to do.‟ „I am freed up to do‟ The cultural benefits of an ESN are catching businesses by surprise. ESNs tap into employees‟ emotional attachment to their jobs, facilitating a stronger „heart‟ connection to their work.
  4. 4. Deloitte Digital. © 2013 4 In the past, our early adoption of social resulted in us becoming industry leaders in the space, positively contributing to business objectives. Improved Collaboration Using the wisdom of the crowds for sourcing innovative ideas. More Internal Efficiency Reducing the cost for internal functions to serve and recruit. Project Wins Developing proof of concepts from innovative and creative ideas. Increased Market Eminence Sharing thought leadership directly with decision makers $ $$ Engaged on Not Engaged Partner1 Yammer Posts vs NSR FY12 Substitute for meetings Celebrate Wins Crowdsource Knowledge Input to Thought Leadership Recognise others Connectivity Have fun How top NSR earners2 use Yammer: Partners who have naturally more engaged within the firm have a higher propensity to win more business Average NSR Average NSR
  5. 5. Deloitte Digital. © 2013 5 Mobilising 5
  6. 6. Deloitte Digital. © 2013 6 Mobilising 6
  7. 7. Deloitte Digital. © 2013 7 Structured Innovation 7
  8. 8. Deloitte Digital. © 2013 8 Challenging the Status Quo 8
  9. 9. Deloitte Digital. © 2013 9 Empowering Organic Innovation 9
  10. 10. Deloitte Digital. © 2013 10 Data assets: Deloitte Australia firm Virtual Physical Amplifier  Web - Hundreds of millions of rows of raw weblog files (4 months)  Email - Hundreds of millions of rows of raw email header files (4 months)  Yammer -Scraping ~4,000 pages, API calls for ~4,000 Yammer ID’s  Mobile phone - Over 500,000 calls and 200,000 SMS*  Innovation network - 2,300+ different ideas*  As One - Survey (~60 questions) recently completed with ~80% response rate  Survey to understand how organizations operate and empower successful collective action Flow Impact 3 years of quarterly extracts of 10 statistics - 128 clusters  Distributable Profit  Gross margin  Gross margin %  Net Revenue  Net Revenue Growth  Profit per unit  Investment Days  Staff Utilization  Staff Turnover  Employee Engagement * Approved client data available to use for hypothetical analysis An analytical scan was conducted on available firm data to test the Shift Diagnostic flow hypothesis Analytic Scan
  11. 11. Deloitte Digital. © 2013 11 Results: Yammer The higher the prevalence of some use of Yammer… …the higher the profit per unit The more people who follow this clusters members in Yammer… …the higher the profit per unit The more important in Yammer group membership networks… … the higher the net revenue growth The more active and relevant (in Yammer groups or reposting)… … the lower employee turnover and investment days Analytic Scan
  12. 12. Deloitte Digital. © 2013 12 • Where is the value for you? • Use the social skills of your employees • Mobilise internally • Where do you get in your own way? • Drive learning and agility • Let innovation flourish • Experiment Takeouts
  13. 13. Deloitte Digital. © 2013 13 Recent thought leadership Deloitte is recognised globally as a thought leader in Enterprise collaboration and social networking.
  14. 14. General information only This presentation contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this presentation , rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this presentation. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/au/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence. About Deloitte Australia In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia‟s leading professional services firms. Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 5,400 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. For more information, please visit our web site at www.deloitte.com.au. Liability limited by a scheme approved under Professional Standards Legislation. Member of Deloitte Touche Tohmatsu Limited © 2012 Deloitte Touche Tohmatsu. All rights reserved.

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