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Web Marketing
That Works

Adam Franklin,
Marketing Manager
Blogging

@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Show of hands
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33%
CTR
@Franklin_Adam
40% OR
25% CTR
@Franklin_Adam
Tailored

1 call
to action

Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!

@Franklin_Adam
28-35% open rate
$7,000 sales
@Franklin_Adam
 

Dear	
  Rich
Email marketing

• Battle of the Subject Lines and From
Names

@Franklin_Adam
•

Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam
•

Adam Franklin & Toby Jenkins vs Bluewire Media

10%
6%
31%

@Franklin_Adam
•

Personal (eg. Toby Jenkins) vs

•

Company (eg. Bluewire Media)

@Franklin_Adam
•

Personal (eg. Toby Jenkins) vs

•

Company (eg. Bluewire Media)

34%

@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]

13%

@Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

27%

@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]

7%
(10% higher
open rate)

@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney

@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney

@Franklin_Adam
http://www.socialmediaonlineacademy.com/
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes
43
!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If	
  you’d	
  like	
  a	
  hand	
  with	
  your	
  social	
  media,...
Web Marketing That Works - AIM Hot Topic
Web Marketing That Works - AIM Hot Topic
Web Marketing That Works - AIM Hot Topic
Web Marketing That Works - AIM Hot Topic
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Web Marketing That Works - AIM Hot Topic

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Adam Franklin gave this presentation on 19th Nov at AIM in Sydney for their Hot Topic event.

Published in: Business, Education
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Web Marketing That Works - AIM Hot Topic

  1. 1. Web Marketing That Works Adam Franklin, Marketing Manager
  2. 2. Blogging @Franklin_Adam
  3. 3. @Franklin_Adam
  4. 4. @Franklin_Adam
  5. 5. @Franklin_Adam
  6. 6. Show of hands
  7. 7. @Franklin_Adam
  8. 8. @Franklin_Adam
  9. 9. @Franklin_Adam
  10. 10. @Franklin_Adam
  11. 11. @Franklin_Adam
  12. 12. @Franklin_Adam
  13. 13. @Franklin_Adam
  14. 14. @Franklin_Adam
  15. 15. 33% CTR @Franklin_Adam
  16. 16. 40% OR 25% CTR @Franklin_Adam
  17. 17. Tailored 1 call to action Personal @Franklin_Adam
  18. 18. @Franklin_Adam
  19. 19. @Franklin_Adam
  20. 20. @Franklin_Adam
  21. 21. Best performing emails - text only! @Franklin_Adam
  22. 22. 28-35% open rate $7,000 sales @Franklin_Adam
  23. 23.   Dear  Rich
  24. 24. Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
  25. 25. • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  26. 26. • Adam Franklin & Toby Jenkins vs Bluewire Media 10% 6% 31% @Franklin_Adam
  27. 27. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  28. 28. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) 34% @Franklin_Adam
  29. 29. • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  30. 30. • [Bluewire News] vs [BLUEWIRE NEWS] 13% @Franklin_Adam
  31. 31. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  32. 32. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass 27% @Franklin_Adam
  33. 33. • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  34. 34. • [FREE E-BOOK] vs [E-BOOK] 7% (10% higher open rate) @Franklin_Adam
  35. 35. @Franklin_Adam
  36. 36. @Franklin_Adam
  37. 37. www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney @Franklin_Adam
  38. 38. www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney @Franklin_Adam
  39. 39. http://www.socialmediaonlineacademy.com/
  40. 40. “Train  hard,  win  easy” Sean  Bowes 43
  41. 41. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If  you’d  like  a  hand  with  your  social  media,  please   get  in  touch! 1300 258 394 www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney

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