South West Chamber - Web Strategy & Social Media 2010 v2

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Toby Jenkins & Adam Franklin gave this presentation at Brisbane South West Chamber of Commerce on 27th July 2010.

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  • Tweet away! [Black out] Who’d be able to find their Company #1 on Google for relevant keywords phrases? Who’d be able to find their Company on 1 st page Google ? Who’d have more chance finding the Loch Ness Monster? DIRTY LITTLE SECRET ... #3 on Google. Who here is #1 - #3 on google? DIRTY LITTLE SECRET – unfindable  #3 web design brisbane
  • Tweet away! [Black out] Who’d be able to find their Company #1 on Google for relevant keywords phrases? Who’d be able to find their Company on 1 st page Google ? Who’d have more chance finding the Loch Ness Monster? DIRTY LITTLE SECRET ... #3 on Google. Who here is #1 - #3 on google? DIRTY LITTLE SECRET – unfindable  #3 web design brisbane
  • Traditional Marketing isn’t bad... But your customer has CHANGED with the Internet. Flipped many ideas on their head. Seth Godin: PERMISSION MARKETING. Many ignore adverts. 99%:1%. INBOUND MARKETING – Brian Halligan – everyone is interested! SOCIAL MEDIA
  • INTERNET CHANGED GAME. How different would your traditional offline marketing be if each add had an unsubscribe button or an unfollow button (& you lost that customer for ever) BUILD PERMISSION over time. INTERNET flipped traditonal thinking on its head. Permission (vs Interruption) Inbound (vs Outbound) Customer Control (vs Marketer) CUSTOMER is in Control ----- NOT MARKETER in control. DECISION (about problem) vs CHOICE (of supplier) INBOUND & PERMISSION MARKETING SCREEN SHOTS
  • Blogging is content in the bank. Never disappears. BLOGGING BEST FOR THIS!! 2 years from now, it can be helping people! Unlike traditional ‘Marketing’ --- where ads are run & then gone! Many marketers are using marketing strategies that worked when your customer looked like this! (PRE 1996, PRE INTERNET)
  • It takes time & effort.
  • It takes time & effort.
  • Won US Presidents Election using Social. YOU TUBE: 148,177,718 views. TWITTER: 3,626,045 FACEBOOK: 8,041,118 fans
  • $700m+ 88% from individuals.
  • Not about Social, Blogs & YouTube bc POPULAR, It is Social, Blogs & YouTube bc it build relationships RELATIONSHIPS, IDEAS via CONTENT NOT CONTENT about you, IT IS content that solves buyers problems Not web marketing on a whim or randomly IT IS web marketing strategy that positions you as the ONLY CHOICE TO DO BUSINESS WITH
  • “ How can you encourage people to spread the word for you?’ Tweet Ups, Bloggers Room at Events.
  • Slides, Tool & Resources, SEO E-books & Recommended Reading
  • South West Chamber - Web Strategy & Social Media 2010 v2

    1. 1. Your Web Strategy & Marketing Your Way to the Top Of Google Using Blogs, You Tube, Email & Social Media Toby Jenkins General Manager Adam Franklin , Marketing Manager
    2. 3. <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Toby_Jenkins </li></ul></ul><ul><ul><li> @Bluewire_Media </li></ul></ul><ul><ul><li> #bluewire </li></ul></ul>
    3. 4. Toby Jenkins - Bluewire Media www.BluewireMedia.com.au [email_address] @Toby_Jenkins BluewireMedia BluewireMedia LinkedIn.com/in/TobyJenkins If you’d like me to speak your event, call Bluewire Media on 1300 258 394
    4. 5. <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@Franklin_Adam </li></ul></ul><ul><ul><li> @Bluewire_Media </li></ul></ul><ul><ul><li> #bluewire </li></ul></ul>
    5. 6. Source: www.triplem.com.au
    6. 7. Permission
    7. 11. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    8. 17. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin If you’d like me to speak your event, call Bluewire Media on 1300 258 394
    9. 19. www.BluewireMedia.com.au/SW

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