Blue Sky Factory: Email & Social Media - Community, Content & Killer Campaigns
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The document summarizes a webinar presented by Greg Cangialosi and DJ Waldow of Blue Sky Factory, an email service provider. The webinar discussed how to integrate email marketing and social media to build communities and encourage content sharing. Specific tactics included including social media links in emails, incentivizing sharing, and using an editorial calendar to post engaging content across multiple channels. The presenters emphasized that engagement across email, social media and mobile will be key to driving brand relationships and purchasing decisions in the coming year.
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Blue Sky Factory: Email & Social Media - Community, Content & Killer Campaigns
- 1. Blue Sky Factory Driving Email Marketing Performance Email & Social Media: Community, Content, & Killer Campaigns Greg Cangialosi and DJ Waldow February 25, 2010 Twitter: #awarenessinc or #bsfwebinar Baltimore, Maryland
- 2. Greg and DJ Greg Cangialosi Founder & CEO greg@blueskyfactory.com @gregcangialosi DJ Waldow Director of Community djwaldow@blueskyfactory.com @djwaldow
- 4. Self-service, Full-service, Hybrid
- 5. Known for “digital glue” – email + social (SWYN)
- 8. How to integrate email & social (tactical, low-hanging fruit)
- 9. How to optimize content to encourage sharing
- 11. Email Marketing – The Digital Glue
- 13. This is good news! So is this!
- 14. Email + Social: Working Together
- 17. How to integrate email & social (tactical, low-hanging fruit)
- 18. Image Credit Image Credit
- 24. SocialTwist Social Media Sharing Trends 2009 (Tell-A-Friend) Image/post credit
- 25. How to optimize content to encourage sharing
- 26. Include SWYN
- 28. Subject Line: Connect with us on Facebook, Twitter and more! Ask!
- 29. What’s In It For ME?
- 31. Strategies for using email & social media as complementary channels…to build communities.
- 32. 1. Find your internal champion(s)
- 33. 2a. Monitor & listen to the conversation
- 34. 2b. Power listening – using data
- 35. 3a. Send targeted, timely, valuable emails.
- 36. 3b. Send targeted, timely, valuable emails.
- 37. 4. Start & maintain an active blog.
- 38. 5. Work from an editorial calendar.
- 39. 6a. Use social networks to engage & connect.
- 40. 6b. Use social networks to engage & connect.
- 41. 7. Use [enter tool here] as distribution & conversation channel.
- 42. 8. Leverage new media as often as possible.
- 43. 9. Experiment, evaluate, adapt.
- 44. In Closing…
- 45. It's a VERYINTERESTING time to be a marketer.
- 46. The Year of Social Acceleration. TRUST and INFLUENCE within the social web will drive purchasing decisions more than ever.
- 47. Engagement is the UBERMetric. Email, social & mobile offer the most interactive ways for people to engage your brand.
- 48. It's ALL about People. Community + Relationships + Engagement = "Social Media Integration”
- 49. Free email marketing eBook Whether you're an email marketing beginner, a casual mailer, or a battle-hardened ninja, the Ultimate Guide to Emailprovides proven strategies and tactics you can apply to your campaigns. http://www.blueskyfactory.com/awareness/
- 50. Connect with Greg and DJ Greg Cangialosi Founder & CEO greg@blueskyfactory.com @gregcangialosi DJ Waldow Director of Community djwaldow@blueskyfactory.com @djwaldow
Editor's Notes
- Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you. Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy. Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message. All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.