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No email marketing program is perfect.
As an email marketer, it's likely you struggle with certain aspects of your campaign, whether it's deliverability, mobile, creative, or other. Identifying the problems is not the issue; it's figuring out what you can do to solve them.
This presentation includes 9 email marketing problems, 9 email marketing solutions, and 9 ways to ensure email marketing success in the New Year.
The 9 email marketing "problems" include:
1. Nobody reads (or clicks-through) our emails
2. Unsubscribe & spam complaints are on the rise
3. We know it's bad, but we blast emails
4. Our emails are not making it to the inbox
5. Everyone is on mobile. Help!
6. How do we know if our emails are valuable?
7. How do we add social sharing to our email campaigns?
8. We understand that testing is important, but what do we test?
9. We've been following the "best practices", but it's not working