Unleash
your
inner PR geek

#MORE
GEEKS
Public
relations
needs

SMM SEO SMA CONTENT MARKETING
INFLUENCER MARKETING COMMUNITY BUILDING SOCIAL LISTENING There’s..

Canyou
keep up?

Timeto GET YOUR GEEK
ON

LET’S HACK Project management Email
Pitching Follow-up Tracking results Bringing it together

Project
management

PRteams CANLEARNALOT FROMSOFTWARE BUILDERS Takethis
KANBANboard

Here’sadigitalexample:

Checkthis5-minguide Looks cool. Worksextremelywell.
It’s an efficient, collaborative way to manage projects.

Thisisthesoftwareweuse:trello.com ✔ Intuitive ✔ Flexible
✔ Reduces email 🚫 Can get messy

OurownPRagencyprefersa
morestructuredtool:asana.com

✔ Low and high level
tasks ✔ Transparency for clients (they see what you do) ✔ Removes need for email ✔ Templates for faster, better work asana.com

Email

2143
Auch!Butrecognisable,
isn’tit?

0
Would’nt
youlove
this?

0 Abitofprocess andsoftware canhelp
Trytheinbox0 approach

It’s about how to reclaim
your email, your attention, and your life. That “zero?” It’s not how many messages are in your inbox – it’s how much of your own brain is in that inbox. Especially when you don’t want it to be. Merlin Mann Writer, Speaker, and Broadcaster Moreaboutinbox0

Thise-mailadd-on workslikeacharm: BOOMERANG Throw away
e-mails and return them when you need

BTW, wejust publishedafree ebookaboutthis Get
it now 〉

Pitching

Offering a story to an
influencer… PITCHING =

49 … together with
other people.

Because,onaverage, ajournalistgets Source 〉 over
50pitchemailsperday

make yours
count

In2015
there’s no excuse
todobadpitches

Every,single pitch that is researched
and targeted is 100% effective. If you build a relationship with a blogger or a journalist and you pitch them what you already know they write about, you will hit a homerun every time. Gini Dietrich CEO Arment Dietrich Author @spinsucks Readon: HowtoPitchaStoryLikeaPro

Find relevant contacts Know their
needs Pitch visually 1 2 make Sure to 3

You can find all influencers
online:

GEEKS are here! But don’t
fear, A hard part can be finding their e-mail address

Guess email addresses with
an Email Permutator

Guess email addresses with
an Email Permutator (it makes a list of emails)

Install a mailbox add-on like
Rapportive to check which one works More tricks

STOP Before you pitch, make
sure you know what’s on your contacts’ minds

Find them on social media
with MailMatch

Follow them on social media
Read their updates every day ✔ Build multiple lists ✔ Keep them manageable ✔ Interact ✔ Combine strategic & conversational msgs

Also read their articles subscribe
to updates of digital articles in Feedly

Pitch
visually

We process visuals 60,000
times faster than text

9.7x 7.4x+ + + 4.3x
1.8x = Attachments, soundbites, charts, interactive,… Multimedia content gets viewed a lot MORE 9.7x

Send visual pitches (that load
fast)

I begged, begged, PR professionals
to send video and multiple photos with their news releases. Clay Morgan Former editor, The Daily News Journal ”

An example multimedia pitch with
Prezly

More on pitching in this
quick slide deck:

Follow-up

In software sales, If you
follow up with web leads within 5 minutes, you’re 9 times more likely to convert them SPEED MATTERS Source 〉

Use the DRY principle of
software design: Don't Repeat Yourself The same applies when selling stories: Follow up fast

Save time with canned replies
shared by the team with Yesware

Anticipate replies by tracking the
responses to your emails with Yesware

In sales, 80% of non-routine
sales occur only after at least five follow-ups PERSISTENCE PAYS OFF Source 〉

Given the email onslaught we
all suffer from, it is relatively easy for good releases to get overlooked, or simply lost. In such a case, an email reminder (or tweet, if the reporter is fairly conversational on Twitter) can help. Shonali Burke CEO Shonali Burke Consulting Founder #measurePR Readon: TheArtofthePerfectPressReleaseFollow-Up ”

When reaching out to multiple
people, you can save time with automated sequences ✔ Define a small, specific list of contacts ✔ Create sequences of emails ✔ They automatically get sent if the contact didn't reply ✔ It feels like manual follow-up, but it isn't

It’s possible to set this
up with Outreach

You can share sequences with
your colleagues, tune emails and measure the succes of different templates and sequences

Tracking results

bad at proving their value
PR have always been

With digital analytics tools there’s
no excuse

There are plenty of ways
to measure Outputs & Outcomes

Your first step? showing reach
with coverage books Outputs

Keeps the junior PR’s busy:
Repeat X times: 1) Go to site. Take screenshot. 2) Paste in Powerpoint. 3) Look op domain value in Opensite Explorer. 4) Paste in Powerpoint. 5) Look up social shares in Buzzsomu. 6) Paste in Powerpoint. Bye bye afternoon.

Do this in minutes with
Coveragebook ✔ Screenshots ✔ Estimated views ✔ Estimated shares ✔ Domain authority

Outcomes Have a website? Track
goals in Google Analytics ✔ Sign up to a newsletter? ✔ Download information? ✔ Fill out contact forms? ✔ Buy direct from the site?

Example conversion funnel
Completearticle

Google Analytics can be overwhelming
Keep it simple. Present the info you need in a spreadsheet

HowtobringGA datainGoogle sheets Example automated
content spreadsheet

Bringing it
together

With so many moving parts,
how do you keep the overview?

Over 150.000 teams use It’s
the fastest growing B2B software ever.

Use it to ✔ Collaborate
remotely (chatbox) ✔ See team activity (link other software) ✔ Look up things (search, archive) We haven’t sent emails internally since 0

Pull in social activity And
decide who’ll follow up

Listen to conversations And decide
who’ll follow up

Display todo’s This are notifications
of our content calendar in Google docs

Display progress This is a
notification from project management system Trello

Search in your history Easily
retrieve decisions you made or files you shared

Display progress This is a
notification from project management system Trello

Integrate own software Example where
we look for press releases from clients

HACKING Project management Email Pitching
Follow-up Tracking results Bringing it together

Spread
the word:
Tweet now

Check prstack.co
More TOOLS?

Whythis presentation? We’re a team
of geeks that build PR software.

Presentation by Prezly The CRM
for PR pros Get a 15-minute demo ✔ Better understand your contacts ✔ Publish your stories online and on social media ✔ Alert your contacts with quick multimedia emails