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It’s about how to reclaim
your email, your attention, and your life. That “zero?” It’s not how many messages are in your inbox – it’s how much of your own brain is in that inbox. Especially when you don’t want it to be. Merlin Mann Writer, Speaker, and Broadcaster Moreaboutinbox0
Every,single pitch that is researched
and targeted is 100% effective. If you build a relationship with a blogger or a journalist and you pitch them what you already know they write about, you will hit a homerun every time. Gini Dietrich CEO Arment Dietrich Author @spinsucks Readon: HowtoPitchaStoryLikeaPro
Follow them on social media
Read their updates every day ✔ Build multiple lists ✔ Keep them manageable ✔ Interact ✔ Combine strategic & conversational msgs
Given the email onslaught we
all suffer from, it is relatively easy for good releases to get overlooked, or simply lost. In such a case, an email reminder (or tweet, if the reporter is fairly conversational on Twitter) can help. Shonali Burke CEO Shonali Burke Consulting Founder #measurePR Readon: TheArtofthePerfectPressReleaseFollow-Up ”
When reaching out to multiple
people, you can save time with automated sequences ✔ Define a small, specific list of contacts ✔ Create sequences of emails ✔ They automatically get sent if the contact didn't reply ✔ It feels like manual follow-up, but it isn't
Keeps the junior PR’s busy:
Repeat X times: 1) Go to site. Take screenshot. 2) Paste in Powerpoint. 3) Look op domain value in Opensite Explorer. 4) Paste in Powerpoint. 5) Look up social shares in Buzzsomu. 6) Paste in Powerpoint. Bye bye afternoon.
Do this in minutes with
Coveragebook ✔ Screenshots ✔ Estimated views ✔ Estimated shares ✔ Domain authority
Outcomes Have a website? Track
goals in Google Analytics ✔ Sign up to a newsletter? ✔ Download information? ✔ Fill out contact forms? ✔ Buy direct from the site?
Use it to ✔ Collaborate
remotely (chatbox) ✔ See team activity (link other software) ✔ Look up things (search, archive) We haven’t sent emails internally since 0
Presentation by Prezly The CRM
for PR pros Get a 15-minute demo ✔ Better understand your contacts ✔ Publish your stories online and on social media ✔ Alert your contacts with quick multimedia emails