Email Marketing Segmentations | Publicaster Clinic (Blue Sky Factory User Conference)

1,176 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,176
On SlideShare
0
From Embeds
0
Number of Embeds
40
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Email Marketing Segmentations | Publicaster Clinic (Blue Sky Factory User Conference)

  1. 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Segmentations | Publicaster Clinic Presenters: Jessica Lowe and Melanie Sims November 10, 2010 Copyright Blue Sky Factory 2010
  2. 2. What is a Segmentation? Copyright Blue Sky Factory 2010 Definition Subset of a mailing list based on one or more sets of criteria (conditions) Details Used in place of mailing lists Only includes Active subscribers
  3. 3. What is a Segmentation? Copyright Blue Sky Factory 2010 Conditions Determine which subscribers are included Sub-conditions used for grouping
  4. 4. Why Use Segmentations? Copyright Blue Sky Factory 2010  Convenience  Personalization  Relevance Flickr Photo Credit: ##Erika**
  5. 5. Copyright Blue Sky Factory 2010 Why Use Segmentations?
  6. 6. Copyright Blue Sky Factory 2010 Why Use Segmentations? •As much as 20% higher on average for the first 30 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008) •12.4% higher for days 60-90. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008) •Doubly high for the first 30 days with a slight increase for 60-90 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008) •Five times higher the last 90 days of the year. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008) Open rates segmented versus non- segmented campaigns Click rates segmented versus non- segmented campaigns
  7. 7. Client ListGetting the Data Opt-in Form 7
  8. 8. Getting the Data Copyright Blue Sky Factory 2010 Subscriber Preferences Flickr Photo Credit: Tibocut
  9. 9. Getting the Data Copyright Blue Sky Factory 2010 Subscriber Behavior Flickr Photo Credit: Davichi
  10. 10. Copyright Blue Sky Factory 2010 Navigating the Segmentation Manager 1. Basic 2. Demographic 3. Behavioral
  11. 11. Copyright Blue Sky Factory 2010 Questions

×