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21st Century Email MarketingChristopher S. Penn, VP Strategy and Innovation          www.BlueSkyFactory.com
The problem withindustry leading                   by Fritz Ahlefeldt
Become a better marketer.blueskyfactory.com/frednmt
Text EMAIL to 77007Free power tips for email marketing   and social media every week.
social social social social social   social social                 social socialsocial social social social social   socia...
$43.62
AudienceProspects  LeadsCustomersEvangelists
Audience              MarketingProspects  LeadsCustomers       SalesEvangelists
The very first piece of email spam ever
Audience       Social                SearchProspects     Advertising  LeadsCustomers       EmailEvangelists
5 things every email  marketer wants
audiencemore   delivery   opens   actions   metrics
audiencemore   delivery   opens   actions   metrics
make it obvious
733% increase in list growth
make it easy
make it everywhere
Text EMAIL to 77007Free power tips for email marketing   and social media every week.
tellpeople what   toexpect
TweetAwayYour greatest source of new audience is a       delighted existing audience.
curate.
innovate.
http://www.blueskyfactory.com/fbsign
incentivize
180.1% increased reach
audiencemore   delivery   opens   actions   metrics
David Sifry              not this ESP
TweetAwayUltimately, ISPs say what spam is, not            Congress or us.
the new whitelist is...
the ship sinker
List: 1,657      Opened: 350 (21.5%)       Clicked: 125 (7.7%)Complaints/Flagged as spam: ZERO     Unsubscribes: 8 (0.5%)
audiencemore   delivery   opens   actions   metrics
TweetAwayPast great email is the best indicator of           future open rates.
HelpAReporter.com
HelpAReporter.com
WineLibrary.com
from:
subject:
TweetAwayLots of people tell you to test, but no one says                 what to test.
Google
Google Wonder Wheel
Google Wonder Wheel
Google Adwords Keyword Tool
Google Webmaster Tools
Google Analytics Site Search
Magazine Covers
Test using social media!
subject #1 wins
Publicaster
campaign structure
TweetAway Imagine how powerful your emailwould be if you sent valuable stuff to    people who could afford it.
audiencemore   delivery   opens   actions   metrics
Publicaster Inbox Preview
Taguchi multivariate testing                        Publicaster
what do you test?    (part 2)
http://ar.gy/vintage
audiencemore   delivery   opens   actions   metrics
TweetAwayDecide on a goal, then measure to it.
Photo Credit: AlanCleaver_2000
Photo credit: SashaW
Photo credit: Make Lemons
TweetAway     If metrics were a road trip, diagnostics tell you how it’s going,objectives tell you if you’re there yet.
Delivery rateOpen rateClick rateUnsubscribe rateComplaint rate     Diagnostic only
Google Analytics Settings
GA: Goal Conversions
GA: Custom Traffic Segments
GA: Campaign Report
GA: Custom Report
GA: Custom Report
Publicaster
audiencemore   delivery   opens   actions   metrics
Become a better marketer.blueskyfactory.com/frednmt
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
21st Century Email Marketing: What you need to know to make email work for you
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21st Century Email Marketing: What you need to know to make email work for you

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21st Century Email Marketing: What you need to know to make email work for you. Presented by Christopher S. Penn, VP of Strategy and Innovation at Blue Sky Factory.

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21st Century Email Marketing: What you need to know to make email work for you

  1. 21st Century Email MarketingChristopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
  2. The problem withindustry leading by Fritz Ahlefeldt
  3. Become a better marketer.blueskyfactory.com/frednmt
  4. Text EMAIL to 77007Free power tips for email marketing and social media every week.
  5. social social social social social social social social socialsocial social social social social social social social socialsocial social social social social social social social socialsocial social social social social social social Why email? social socialsocial social social social social social social social socialsocial social social social social social social social socialsocial social social social social social social social socialsocial social social social social social social
  6. $43.62
  7. AudienceProspects LeadsCustomersEvangelists
  8. Audience MarketingProspects LeadsCustomers SalesEvangelists
  9. The very first piece of email spam ever
  10. Audience Social SearchProspects Advertising LeadsCustomers EmailEvangelists
  11. 5 things every email marketer wants
  12. audiencemore delivery opens actions metrics
  13. audiencemore delivery opens actions metrics
  14. make it obvious
  15. 733% increase in list growth
  16. make it easy
  17. make it everywhere
  18. Text EMAIL to 77007Free power tips for email marketing and social media every week.
  19. tellpeople what toexpect
  20. TweetAwayYour greatest source of new audience is a delighted existing audience.
  21. curate.
  22. innovate.
  23. http://www.blueskyfactory.com/fbsign
  24. incentivize
  25. 180.1% increased reach
  26. audiencemore delivery opens actions metrics
  27. David Sifry not this ESP
  28. TweetAwayUltimately, ISPs say what spam is, not Congress or us.
  29. the new whitelist is...
  30. the ship sinker
  31. List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%)Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%)
  32. audiencemore delivery opens actions metrics
  33. TweetAwayPast great email is the best indicator of future open rates.
  34. HelpAReporter.com
  35. HelpAReporter.com
  36. WineLibrary.com
  37. from:
  38. subject:
  39. TweetAwayLots of people tell you to test, but no one says what to test.
  40. Google
  41. Google Wonder Wheel
  42. Google Wonder Wheel
  43. Google Adwords Keyword Tool
  44. Google Webmaster Tools
  45. Google Analytics Site Search
  46. Magazine Covers
  47. Test using social media!
  48. subject #1 wins
  49. Publicaster
  50. campaign structure
  51. TweetAway Imagine how powerful your emailwould be if you sent valuable stuff to people who could afford it.
  52. audiencemore delivery opens actions metrics
  53. Publicaster Inbox Preview
  54. Taguchi multivariate testing Publicaster
  55. what do you test? (part 2)
  56. http://ar.gy/vintage
  57. audiencemore delivery opens actions metrics
  58. TweetAwayDecide on a goal, then measure to it.
  59. Photo Credit: AlanCleaver_2000
  60. Photo credit: SashaW
  61. Photo credit: Make Lemons
  62. TweetAway If metrics were a road trip, diagnostics tell you how it’s going,objectives tell you if you’re there yet.
  63. Delivery rateOpen rateClick rateUnsubscribe rateComplaint rate Diagnostic only
  64. Google Analytics Settings
  65. GA: Goal Conversions
  66. GA: Custom Traffic Segments
  67. GA: Campaign Report
  68. GA: Custom Report
  69. GA: Custom Report
  70. Publicaster
  71. audiencemore delivery opens actions metrics
  72. Become a better marketer.blueskyfactory.com/frednmt

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