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Advanced List Building for Social Media Marketers

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The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: <strong>Your email list.</strong>

View the slides from our epic email marketing & list building webinar!

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Advanced List Building for Social Media Marketers

  1. 1. Advanced List Building for Social Media Marketers<br />WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET<br />Chris Brogan, Jason Keath, Peter Shankman& DJ Waldow<br />#BSFW<br />A Blue Sky Factory Webinar<br />Subscribe to email alerts about future webinars<br />
  2. 2. INTRODUCING<br />Your Hosts…<br />2<br />
  3. 3. CHRIS BROGAN<br />Flickr: C.C. Chapman<br />
  4. 4. JASON KEATH<br />Flickr: Jason Keath<br />
  5. 5. PETER SHANKMAN<br />
  6. 6. DJ WALDOW<br />
  7. 7. THE NEXT 52 MINUTES<br />The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing:<br />Your email list. <br />7<br />
  8. 8. 8<br />
  9. 9. Prominent placement of list “ask”<br />9<br />
  10. 10. Prominent placement of list “ask”<br />10<br />
  11. 11. Prominent placement of list “ask”<br />11<br />
  12. 12. Excellent blog content; further detail in email.<br />12<br />
  13. 13. Communicate WITH not AT your audience<br />13<br />
  14. 14. Communicate WITH not AT your audience<br />14<br />
  15. 15. Communicate WITH not AT your audience<br />15<br />
  16. 16. Communicate WITH not AT your audience<br />16<br />
  17. 17. Unique Value Offers<br />17<br />
  18. 18. Promise email subscribers “first look.”<br />Subject Line: Exclusive savings just for our e-mail subscribers<br />18<br />
  19. 19. Promise email subscribers “first look.”<br />Subject Line: FREE Mug! 48-Hour Email Exclusive!<br />19<br />
  20. 20. Promise email subscribers “first look.”<br />Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties<br />20<br />
  21. 21. Reward current members, randomly.<br />Flickr: maryandjc<br />21<br />
  22. 22. Reward current members, randomly.<br />Photo from Tim Brechlin<br />22<br />
  23. 23. Webinars. Events. Product Launches.<br />23<br />
  24. 24. Webinars. Events. Product Launches.<br />24<br />
  25. 25. Webinars. Events. Product Launches.<br />25<br />
  26. 26. Use social sites to embed sign up links/forms.<br />26<br />
  27. 27. Use social sites to embed sign up links/forms.<br />Creative use of an email signature!<br />27<br />
  28. 28. Use social sites to embed sign up links/forms.<br />28<br />
  29. 29. Use social sites to embed sign up links/forms.<br />29<br />
  30. 30. Use social sites to embed sign up links/forms.<br />30<br />
  31. 31. The “One Slide Has It All” … Slide<br />8 List Building Suggestions<br />Prominent placement of list “ask”.<br />Excellent blog content; further detail in email.<br />Communicate WITH not AT your audience.<br />Unique Value Offers.<br />Promise email subscribers “first look.”<br />Reward current members, randomly.<br />Webinars. Events. Product Launches.<br />Use social sites to embed sign up links/forms.<br />31<br />
  32. 32. www.blueskyfactory.com/list<br />
  33. 33. Shankman.com<br />ChrisBrogan.com<br />Flickr: Jason Keath<br />Flickr: C.C. Chapman<br />SocialFresh.com<br />BlueSkyFactory.com<br />33<br />

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