The Social Media Content Factory
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Make your social media more like a factory. Say what? There are a number of aspects that go into making great content, but how do you keep the content flowing when you don’t have time and your followers don’t have time?
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The Social Media Content Factory
- 1. Build Your Own Content Factory WACVB 2014 Tess McBride @tess_mcbreezy Kat Reese @kat_pdx
- 2. © 2014 Sparkloft Media OVERVIEW Why build a factory? What are you manufacturing? How are you making it? Up and running Blueprints
- 3. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Common Themes © 2014 Sparkloft Media
- 4. © 2014 Sparkloft Media© 2014 Sparkloft Media Be different
- 5. © 2014 Sparkloft Media Story instigating
- 6. © 2014 Sparkloft Media Story instigating
- 7. © 2014 Sparkloft Media WHAT ARE YOU MANUFACTURING?
- 8. © 2014 Sparkloft Media 1 What are the pieces? Client Approval Publishing Day and Time Community Manager Photo Sourcing Strategy Defined Themes Community Standards Social Brand Guides Copy
- 9. © 2014 Sparkloft Media STEP 1: THE COPY
- 10. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Plan a Content Calendar 1 2 3 4 Plan post dates, themes and goals Proofread copy Include links Multiple Channels, One Document 1 3 2 4 © 2014 Sparkloft Media
- 11. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Which is better: Shares 290 1,595 © 2014 Sparkloft Media
- 12. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential 17 Which is better: Retweets 141 © 2014 Sparkloft Media
- 13. © 2014 Sparkloft Media STEP 2: THE VISUALS
- 14. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Importance © 2014 Sparkloft Media
- 15. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Which is better: Shares 15 103 © 2014 Sparkloft Media
- 16. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Which is better: Likes 981 1,320 © 2014 Sparkloft Media
- 17. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Soft Branding © 2014 Sparkloft Media
- 18. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Same but different © 2014 Sparkloft Media
- 19. © 2014 Sparkloft Media HOW ARE YOU MAKING IT?
- 20. © 2014 Sparkloft Media STEP 1: HEAVY LIFTING
- 21. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Utilize People 1 2 3 4 Staff Membership & Partners Social Community Real people, locals @kimberlyinaz @raerays @sparkloftmedia @bakeradventures © 2014 Sparkloft Media
- 22. © 2014 Sparkloft Media …but no thanks. © 2014 Sparkloft Media
- 23. © 2014 Sparkloft Media STEP 2: FINE TUNING
- 24. © 2014 Sparkloft Media Publishing time INSIGHTS -> POSTS
- 25. © 2014 Sparkloft Media Plan ahead CONTENT CALENDAR / SHOT LIST 1 Date 2 Event / holiday / promotion 3 Platform 4 Content theme 5 Content description / image needed
- 26. © 2014 Sparkloft Media Create timely events
- 27. © 2014 Sparkloft Media Integration Source: Twitter Blog TV WITH TWITTERTV
- 28. © 2014 Sparkloft Media Confidential The Middle Ground © 2014 Sparkloft Media
- 29. © 2014 Sparkloft Media UP AND RUNNING?
- 30. © 2014 Sparkloft Media Measurement 1 2 3 4 Are people sharing? Are people engaging? Are your posts getting the right number of impressions? Is your follower or like count growing monthly?
- 31. © 2014 Sparkloft Media Measurement Oct Nov Dec 0 40 80 120 160 85 33 70 101 46 140 140 74 29 1. Website issues 2. Events 3. Lack of deals 0 500 1,000 1,500 2,000 748 618 Oct Nov Dec 0 40 80 120 160 166 43 36 98 47 55 134 80 89 1. Outdoor themes 2. Culinary themes 3. Praise for promotion Total Sentiment
- 32. © 2014 Sparkloft Media LET’S MAKE A BLUEPRINT
- 33. © 2014 Sparkloft Media Confidential To post or not to post? DEFINE YOUR BRAND CREATE YOUR PLAN © 2014 Sparkloft Media
- 34. © 2014 Sparkloft Media Let’s stay in touch Twitter ! Facebook ! Instagram ! LinkedIn