Twitter presentation for Social Media University Milwaukee 2014 at Potawatomi Bingo Casino Expo Center, 6-11-2014. Highlighting effective strategies to maximize your relationship marketing on Twitter and tips on things to avoid doing.

1. Twitter 2014
WhatWorks &What Doesn’t
Dustin Zick - @dustinzick
Social Media Manager
Marcus Hotels & Resorts

2. What I Manage
And…The Monarch Lounge, Blu, Zenden, CLEAR,WELL Spa + Salon, etc…

3. Some InterestingTwitter Numbers*
• 255 Million ActiveTwitter Users
• 500 Million+Tweets Per Day
*Fast Company - May 13, 2014 [link]

4. Let’s Not Focus OnThe
Numbers

5. “What Works”
vs.
“What Doesn’t Work”

6. 1. What works for me may not work for you
2. In fact,Twitter may not be right for your business
at all – that’s OK
3. Lots of Retweets & Replies are great, but they’re
not everything
4. Explore

7. “What Works”
Genuine One-on-One Interactions
Original Content That Resonates With Your
Audience
Optimization of Other Social Networks &
Resources

8. “What Works”
Genuine One-on-One Interactions
Original Content That Resonates With Your
Audience
Optimization of Other Social Networks &
Resources

9. Genuine One-on-One Interactions

10. Genuine One-on-One Interactions

11. Genuine One-on-One Interactions

12. Genuine One-on-One Interactions

13. Genuine One-on-One Interactions

14. “What Works”
Genuine One-on-One Interactions
Original Content That Resonates
With Your Audience
Optimization of Other Social Networks &
Resources

15. Original ContentThat ResonatesWith
Your Audience

16. Original ContentThat ResonatesWith
Your Audience

17. Original ContentThat ResonatesWith
Your Audience

18. Original ContentThat ResonatesWith
Your Audience

19. Original ContentThat ResonatesWith
Your Audience

20. “What Works”
Genuine One-on-One Interactions
Original Content That Resonates With Your
Audience
Optimization of Other Social
Networks & Resources

21. Optimization of Other Social
Networks & Resources

22. Optimization of Other Social
Networks & Resources

23. Optimization of Other Social
Networks & Resources

24. Optimization of Other Social
Networks & Resources
IfThis,ThenThat

25. “What Works”
Genuine One-on-One Interactions
Original Content That Resonates With Your
Audience
Optimization of Other Social Networks &
Resources
And So Much More…

26. “What Doesn’tWork”
What does this statement mean exactly? After all,
what doesn’t work for me, might work for you.
There are, however, things you can avoid doing to
increase the likelihood that you will get the most
out of Twitter.

27. The Perils of Auto-Posting

28. The Perils of Auto-Posting

29. Don’t Auto Direct Message

30. Don’t Go Dormant

31. Don’t Go Dormant

32. Don’t Assume PeopleWill Know
Where to FindYou
This logo alone isn’t
enough. Include your
@handle

33. Don’t Be CavalierWithYour Hashtags
• #Dont #Hashtag #Every
#Single #Word #In #Your
#Tweet
• #Don’tMakeThemRidiculou
slylongAndMeaningless
• If you’re trying to build a
campaign linked by a
hashtag avoid simplistic
ones, and research it

34. How Do I Measure It?
This all depends on your business, and what
actions YOU decide are worth measuring.
ads.twitter.com
Google Analytics, bit.ly, etc. etc. etc.

35. Above All Else…
Explore

36. Questions, Comments, Concerns,
Complaints, Queries, Statements,
Arguments, Witticisms?
@dustinzick