A brief presentation on Eli Pariser's filter bubble idea

1. Getting My News
The Filter Bubble
Tom Link – Fall 2012

2. Why Talk about the
Filter Bubble?
Eli Pariser’s reasons My reasons
“toward our most Pavlovian Nice specific piece about the
selves” p. 114 internet and society, not broad
Underlying historical question –
great challenge at end is filter bubble new, or just in a
new form?
the way he approaches it – Sharon’s has used and is using
challenge without just attacking book in Engl 103

3. What is the Filter Bubble?
December 2009
• Google’s corporate blog – “personalized search for everyone”
Watch Pariser’s video
(10 min)
• http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
• FYI: I’ve started wiki for TED.com talks
• http://tedforcc.wikispaces.com/
Facebook manages part of the front page of the New York Times and the Wall Street
Journal
• “the upper right corner, as any editor will tell you, is where the eye goes to first”
(M Parks – print: upper left?)

4. The New York Times - Breaking News, World News & Multimedia http://www.nytimes.com/
New York Times
HOME PAGE TODAY'S PAPER VIDEO MOST POPULAR U.S. Edition Subscribe: Digital / Home Delivery Log In Register Now
Tuesday, September 18, 2012 Last Update: 1:38 AM ET
Follow Us | Subscribe to Home Delivery | Personalize Your Weather
WORLD OPINION »
U.S. Editorial: New York’s Brooks: Romney‟s Views
POLITICS Medicaid Reforms Nocera: How to Fix Schools
NEW YORK
BUSINESS
Romney Calls Proving which initiatives work Cohen: „Churnalism‟
could turn the state into a
DEALBOOK 47% of Voters model for others on how to cut
Fish: Free Speech
Campaign Stops: Look How
TECHNOLOGY Dependent in Medicaid without harming the Far We‟ve Come Apart
SPORTS
SCIENCE
Leaked Video beneficiaries. Sunstein: Balanced News
By MICHAEL D. SHEAR and
HEALTH Strogatz: Counting Friends
MICHAEL BARBARO
ARTS 50 minutes ago
STYLE Mitt Romney said in the video MARKETS » At 1:37 AM ET
OPINION that nearly half of voters “pay JAPAN Data
Nikkei HangSeng delayed at
no income tax” and support
Autos 9,141.42 20,636.96 least 15
President Obama because they –17.97 –21.15 minutes
Blogs are dependent on the –0.20% –0.10%
Books government. CHINA
Cartoons Shanghai
Post a Comment | Read 2,064.61
Classifieds Jim Wilson/The New York Times
Transcript: Romney Responds –13.89
Crosswords to Video's Release 11:46 PM ET Mitt Romney spoke Monday at a news conference in Costa Mesa,
–0.67%
Dining & Wine Calif. He called his remarks in the video inelegant but stood by them.
Education On Challenging Day, GET QUOTES My Portfolios »
Event Guide Romney Seeks to ECONOMIX BLOG
Stock, ETFs, Funds
Focus on Policy Behind the ‘People Who Pay No Income Tax’
Fashion & Style By ANNIE LOWREY
By JIM RUTENBERG and ASHLEY
Home & Garden PARKER 11:19 PM ET Mitt Romney‟s words about federal income tax reflect the tax
Jobs
Until Monday, Mitt Romney‟s burden‟s design — including G.O.P. provisions. SCIENCE » A Child’s Cancer Story
Magazine campaign had been focused Inspires Taylor Swift
In Car Country, Obama Trumpets China Case Dictionary Translates
Movies Ancient Egypt Life Taylor Swift‟s song “Ronan”
almost entirely on criticizing By MARK LANDLER
Music The first was based on a mother‟s blog
President Obama. President Obama accused China of unfairly subsidizing its auto
Obituaries dictionary of on her son‟s cancer treatment.
exports, centering his campaign on the issue.
Public Editor Demotic
Real Estate Post a Comment
Egyptian, the
Sunday Review language
T Magazine common
Iranian Official Says For Young Jews, a Service Says, ‘Please, Do Text’
Television people spoke in ancient Egypt,
Blasts Targeted By LIZETTE ALVAREZ 9:54 PM ET
Theater
Nuclear Sites Organizers of an offbeat Jewish service in has just been completed.
Travel By DAVID E. SANGER and RICK Miami Beach used the language of the tech
Weddings / GLADSTONE 9:13 PM ET generation to try to keep young adults
Celebrations Iran‟s most senior atomic connected to their roots.

5. Wall Street Journal – lower right

6. Google’s Filter Bubble
What are Google’s 19 ways? (ones I found)
•(via B Mar) Google doesn’t acknowledge these or even drop hints) link
at gizmodo – http://gizmodo/com/5477889/inside-googles-secret-search-
algorithm
•Our location (can change manually?)
•What we search for
•Which answer we click
•Time to click
•Which computer used
•Which browser used
•G-mail
•Google collects 57 signals, p. 1-3

7. How Robust is the
Effect?
Other Examples from Text My attempt – did it work?
Methods: extra credit, end of
summer quarter, everyone did same
BP oil spill - 2 similar educated white 2 searches on same day (Aug 2?)
left leaning women in NE– Jo’s
response Marriage Washington
Potential Threat –SF – not analyzed
yet

8. Marriage Washington
Total # related to News about gay
Total # of Links gay marriage # Clearly Pro-Gay # Clearly Marr 1 marriage - not
on page issue in WA state marriage Man 1 Woman clear
13 4 2 1 1
12 4 2 1 1
11 6 4 0 2
11 4 2 1 1
10 4 3 1 0
10 4 3 1 0
10 3 2 1 0
8 4 2 1 1
8 4 2 0 2
8 3 1 1 1
8 3 2 1 0
7 2 1 1 0
6 2 1 1 0
5 1 1 0 0
5 1 1 0 0

9. Filtered?
% Difference
between Pro-Gay
Marr, Pro-1 Man, 1 % Favor Gay % Favor Man
Woman Marriage Woman Marriage
0% 13% 13%
0% 14% 14%
0% 17% 17%
8% 15% 8%
8% 17% 8%
9% 18% 9%
10% 20% 10%
13% 25% 13%
13% 25% 13%
20% 30% 10%
20% 30% 10%
20% 20% 0%
20% 20% 0%
25% 25% 0%
36% 36% 0%

10. General information: A Washington marriage license is valid in ...
washington marriage Jonathan H… 0
Show search tools
Washington United for Marriage
Example One – Most Balanced
About 300,000,000 results (0.20 seconds)
washingtonunitedformarriage.org/
SafeSearch off
Working together, we passed a landmark marriage equality bill in Washington State.
Our opponents are determined to roll back our progress. They are preparing ...
Ad related to washington marriage Marriage License - this ad? - Clark County Washington
Why Auditor
www.co.clark.wa.us › ... › Departments & Programs › Jobs › Contact Us
Washington Marriages | Ancestry.com
www.ancestry.com/MarriageRecords Recording/Marriage License Department Public Service Center 1300 Franklin Street,
Search Washington marriage records for your ancestors. 2nd Floor Vancouver, WA 98666-5000. Phone: (360) 397-2208 or (360) ...
Marriage Certificates Marriage Records by State
Divorce Records Marriage Records by Date News for washington marriage
T-Mobile Donates $25000 To Washington Marriage Equality Campaign
ThinkProgress - 4 hours ago
Access Washington - Get a marriage license
access.wa.gov/living/resources/marriage.aspx T-Mobile Donates $25000 To Washington Marriage Equality Campaign |
Marriage licenses are applied for at the county level, usually at the county auditor's based in Belleveu, Washington, has endorsed marriage ...
T-Mobile,
office. If your county does not have a website listed below, you can contact ...
Unicorn Booty
T-Mobile Gives Money To Washington Marriage Equality Efforts
WA King County Marriage Licensing
www.kingcounty.gov/courts/marriage.aspx
Instinct Magazine (blog) - 3 hours ago
ation
Feb 14, 2012 – Marriage licensing is a function of the King County Recorder's Office. Marriage In Washington State
T-Mobile Endorses Gay
General information: A Washington marriage license is valid inTop Magazine - 3 hours ago
On ...
h tools
Washington United for Marriage Protect Marriage Washington: Marriage = One Man + One Woman ...
washingtonunitedformarriage.org/ protectmarriagewa.com/
Working together, we passed a landmark marriage equality Marriage= One Man + One Woman Initiative 1192 has been filed for the purpose of
bill in Washington State.
reclaiming this ...
Our opponents are determined to roll back our progress. They are preparing definition of marriage. We encourage you and your friends to ...
Marriage License - Auditor - Clark County Washington
Washington Marriage License Information -- How to Get Married in ...
www.co.clark.wa.us › ... › Departments & Programs › Jobs › Contact Us
marriage.about.com/cs/marriagelicenses/p/washington.htm
Recording/Marriage License Department Public Service Center 1300 Franklin Street,
by Sheri Stritof - in 154 Google+ circles - More by Sheri Stritof
2nd Floor Vancouver, WA 98666-5000. Phone: (360) 397-2208 or (360) ...
Getting married in Washington state means getting a marriage license first.
Here's help in knowing what you need to have with you when you apply for your
News for washington marriage ...
T-Mobile Donates $25000 To Washington Marriage Equality Campaign
ThinkProgress - 4 hours ago
T-Mobile Donates $25000 To Washington Marriage Equality Campaign |
T-Mobile, based in Belleveu, Washington, has endorsed marriage ...
Unicorn Booty

11. Example 2 – Least Balanced
See document camera

12. Example 3 – most
interesting news

13. Our Examples
Dental Hygiene The View
• Carolyn Roberton – “The View” included dental hygiene as a
profession you don’t need a degree for. DH Assn tried to get
that retracted, not much luck
Appropriate Etiquette for Email
• LuAnn
Celiac
• Tom’s student – “Can you write that site down? My google
might not show the same thing.”

14. Next?
Historically different?
•Mike Parks’s view –news has been filtered
throughout, form changed
•More filtered, or just different?
Do we have role in new ethics?
•How many vegetables with our sweets?
•New implied normal - LuAnn
•if teacher says “go home and google
“Appropriate Etiquette for Email” – student
who got different results may feel out of the
loop

15. Interesting Tidbits
p116 Zuckerberg said we have one identity – context?
http://www.michaelzimmer.org/2010/05/14/facebooks-
zuckerberg-having-two-identities-for-yourself-is-an-
example-of-a-lack-of-integrity/

16. Interesting Tidbits
Mike Parks – a very brief history of yellow journalism
Yellow = (1) Common Denominator (celebrity, gossip,
leads/bleeds)
Economy good = more yellow journalism
• searching for those $$, falls to lowest common denominator
• e.g. 1880s, 1920s, 1950s, 1990s
Yellow = (2) lie to influence the public
• Spanish American War (1898)
• Howard Hughes “you get the pictures, I’ll furnish the war”

17. How to Get Diverse
Views?
Ted Wood
•Read National Review, read the Nation
•Get from well known sources with clear views
Have people who have views different than
you find your search
Will it work to…
•Get new computer
•Use library / school computer that’s not your bubble?