1. REAL TIME CASE STUDY RELATED TO TEXTILE
INDUSTRY
The company was started during the year 2002with
the investment of 50 lakhs. At present the company
business expanded up to 5 crores.
The company is planned for diversification -
marketing a textile machinery and entered into the
existing market, where 20 companies were already in
competition. Their brands are well established. We
need our brand to be established i.e 100 percent
industrial people need to know about the product in
shorter time. An unique innovative technology is
introduced in this product. This technology is
Patended.
To establish A STRONG MARKET for this
product promotional strategies are required.