Twitter: Changing the World ... 140 Characters at a Time


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  • This is Mumbai in late 2008. Remember the terrorist attacks there?
  • January 2009. The Miracle on the Hudson.
  • This is Egypt earlier this year. Similar scenes have played out throughout the Middle East and Northern Africa, in places like Tunisia and Libya.
  • Most recently, there’s Japan.
  • Phone lines were down throughout Japan, so people who find themselves in emergency situations are using a hashtag (#j_j_helpme) on Twitter to communicate. You won’t be able to read much of it, but here’s a look at that particular Twitter stream:
  • So how is Twitter being used in a business sense?Let’s start with listening.
  • Next, let’s talk about connecting.
  • How about sharing? Some might call that a form of learning.
  • And actual conversation?
  • Look around the profession. All of the regulators are there.
  • All of the profession’s journalists are there.
  • In fact, nearly all journalists PERIOD are there.
  • Marketing.Make sure you give WAY more than you take.
  • First up is Dr. Steven Hornik of the University of Central Florida. He uses Twitter in his Financial Accounting Class as a way of generating extra credit.He has set up a Twitter account just for his course, and he sends out random extra credit questions throughout the week. He then awards extra credit to the first so many students who respond with the correct answer.
  • And, color me impressed to find ALL of the Vail Resorts there and doing some really great things in Twitter.
  • You heard it earlier. Twitter is like a cocktail party. Treat it as such. Yes, there’s an awful lot of stupid stuff on Twitter. You’re in control of what you see, though. Follow the right people, share some interesting stuff, respond, engage, connect … in short, add value to the folks who are following you. If you do that, they’ll add value to you.The key steps:First, sign up.Next, listen.Now, follow.Then engage.And only then, start tweeting.
  • Twitter: Changing the World ... 140 Characters at a Time

    1. 1. Changing<br />the world …140 characters<br />at a time<br />Bill Sheridan, CAE<br />The Business Learning Institute<br />Vail Resorts<br />March 30, 2011<br />
    2. 2. <ul><li> Blogging in miniature.
    3. 3. Twitter is the most popular example.
    4. 4. Great for quick-hitting, real-time alerts, announcements.</li></li></ul><li>
    5. 5.
    6. 6.
    7. 7.
    8. 8. #J_J_HelpMe<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12.
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    14. 14.
    15. 15.
    16. 16.
    17. 17. Twitter in the classroom<br />… for extra credit!<br />“The concept is to have students thinking about accounting all the time!” <br />Dr. Steven Hornik, University of Central Florida<br /><ul><li>
    18. 18.</li></li></ul><li>
    19. 19. My point is this:<br />
    20. 20. Resources:<br /><ul><li>Twitter:
    21. 21. TweetDeck:
    22. 22. Twhirl:
    23. 23. HootSuite:
    24. 24. Seesmic:
    25. 25. Tweetchat:
    26. 26. Twitter mobile:</li></ul>Videos:<br /><ul><li>“Twitter in Plain English,” from
    27. 27. “How To use Twitter for Business (Part 1 of 3: 'Listening'),” from
    28. 28. “How To use Twitter for Business (Part 2 of 3: Engaging'),” from
    29. 29. “How To use Twitter for Business (Part 3 of 3: Tweeting'),” from</li></li></ul><li>Follow me at …<br /><br />