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Social media: Do this ... don't do that

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Some quick tips for how to use, act and think about your social networks.

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Social media: Do this ... don't do that

  1. 1. Social media 101 Do this … and don’t do that Bill Sheridan, CAE Maryland Association of CPAs
  2. 2. macpa.cnf.io
  3. 3. Do this
  4. 4. 1. Create
  5. 5. 2. Promote
  6. 6. 3. Build
  7. 7. 4. Learn
  8. 8. “Thinking about information overload isn’t accurately describing the problem. Thinking about filter failure is.” Clay Shirky New York University new media professor, writer, and consultant
  9. 9. The age of adaptation “The need to constantly adapt is the new reality for many workers.” Serial mastery These workers “are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence.”
  10. 10. “Learning is what most adults will do for a living in the 21st century.” -- S.J. Perelman American humorist
  11. 11. “Once you stop learning, you start dying.” Albert Einstein
  12. 12. 5. Engage
  13. 13. “The meaning of life is to find your gift. The purpose of life is to give it away.” Pablo Picasso
  14. 14. 6. Be patient
  15. 15. 7. Be real
  16. 16. 8. Strategize
  17. 17. “People don’t buy what you. They buy why you do it.” -- Simon Sinek
  18. 18. 9. Be nice
  19. 19. 10. Be there
  20. 20. Don’t do this
  21. 21. 1. Avoid ‘deep work’
  22. 22. “The ability to perform deep work is becoming increasingly rare at exactly the same tine it is becoming increasingly valuable in our economy. The few who cultivate this skill will thrive.” Cal Newport Deep Work: Rules for Focused Success in a Distracted World
  23. 23. 2. Be fake
  24. 24. Facebook.com/help/188 118808357379 NPR.org/sections/alltech considered/2016/12/05/ 503581220/fake-or-real- how-to-self-check-the- news-and-get-the-facts
  25. 25. Source: Vanessa Otero
  26. 26. 3. Be gullible
  27. 27. 4. Be mean
  28. 28. 5. Be yourself
  29. 29. 6. Overshare
  30. 30. 7. Spam
  31. 31. 8. Automate
  32. 32. 9. Cross the line
  33. 33. 10. Fan the flames
  34. 34. Questions?
  35. 35. Download these slides: Slideshare.net/BillSheridan Follow me:  MACPA’s blog: CPASuccess.com  Facebook.com/BillSheridan  LinkedIn.com/in/BillDSheridan  Twitter.com/BillSheridan  YouTube.com/BillSheridan  SlideShare.net/BillSheridan  Flickr.com/photos/Sheridan Social media 101: Do this … and don’t do that

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