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New Jersey Society of CPAs: Personal Branding via Social Media

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Thought leadership used to be reserved for best-selling authors or ivory-tower researchers. Not anymore. Social media gives us the tools to build our personal brands and turn us all into thought leaders.

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New Jersey Society of CPAs: Personal Branding via Social Media

  1. 1. Scratch your niche How to build your business and boost your brand through specialization ... and social media Bill Sheridan, CAE The Business Learning Institute
  2. 2. macpa.cnf.io
  3. 3. Bill Sheridan, CAE The Business Learning Institute
  4. 4. Bill Sheridan, CAE The Business Learning Institute
  5. 5. New school Bill Sheridan, CAE The Business Learning Institute
  6. 6. Bill Sheridan, CAE The Business Learning Institute
  7. 7. Bill Sheridan, CAE The Business Learning Institute “Social media has made new forms of leadership possible for scores of people who don’t fit the Harvard Business School mold.”  Susan Cain, author, “Quiet: The Power of Introverts in a World That Can’t Stop Talking”
  8. 8. What is social media? Bill Sheridan, CAE The Business Learning Institute  Broadcasting tool  Listening agent  Networker  Social filter  Teacher
  9. 9. “Thinking about information overload isn’t accurately describing the problem. Thinking about filter failure is.” Clay Shirky New York University new media professor, writer, and consultant Bill Sheridan, CAE The Business Learning Institute
  10. 10. The age of adaptation “The need to constantly adapt is the new reality for many workers.” Serial mastery These workers “are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence.” Bill Sheridan, CAE The Business Learning Institute
  11. 11. Bill Sheridan, CAE The Business Learning Institute
  12. 12. What do you stand for?  Take control of your brand. Own it.  Stand out from the crowd.  What do you know? Why is it important? What makes you you?  Promote yourself. Build community.  Embrace opportunity. Bill Sheridan, CAE The Business Learning Institute
  13. 13. Old school Bill Sheridan, CAE The Business Learning Institute
  14. 14. New school Bill Sheridan, CAE The Business Learning Institute
  15. 15. Meet Seth. Bill Sheridan, CAE The Business Learning Institute
  16. 16. Bill Sheridan, CAE The Business Learning Institute
  17. 17. Bill Sheridan, CAE The Business Learning Institute
  18. 18. Bill Sheridan, CAE The Business Learning Institute
  19. 19. Maddie Jamie Bill Sheridan, CAE The Business Learning Institute
  20. 20. Bill Sheridan, CAE The Business Learning Institute
  21. 21. “The meaning of life is to find your gift. The purpose of life is to give it away.” Pablo Picasso Bill Sheridan, CAE The Business Learning Institute
  22. 22. Do this Bill Sheridan, CAE The Business Learning Institute
  23. 23. 1. Create Bill Sheridan, CAE The Business Learning Institute
  24. 24. 2. Promote Bill Sheridan, CAE The Business Learning Institute
  25. 25. 3. Build Bill Sheridan, CAE The Business Learning Institute
  26. 26. 4. Learn Bill Sheridan, CAE The Business Learning Institute
  27. 27. “Learning is what most adults will do for a living in the 21st century.” -- S.J. Perelman American humorist Bill Sheridan, CAE The Business Learning Institute
  28. 28. “Once you stop learning, you start dying.” Albert Einstein Bill Sheridan, CAE The Business Learning Institute
  29. 29. 5. Engage Bill Sheridan, CAE The Business Learning Institute
  30. 30. 6. Be patient Bill Sheridan, CAE The Business Learning Institute
  31. 31. 7. Be real Bill Sheridan, CAE The Business Learning Institute
  32. 32. 8. Strategize Bill Sheridan, CAE The Business Learning Institute
  33. 33. “People don’t buy what you. They buy why you do it.” -- Simon Sinek Bill Sheridan, CAE The Business Learning Institute
  34. 34. 9. Be nice Bill Sheridan, CAE The Business Learning Institute
  35. 35. 10. Be there Bill Sheridan, CAE The Business Learning Institute
  36. 36. Don’t do this Bill Sheridan, CAE The Business Learning Institute
  37. 37. 1. Avoid ‘deep work’ Bill Sheridan, CAE The Business Learning Institute
  38. 38. “The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. The few who cultivate this skill will thrive.” Cal Newport Deep Work: Rules for Focused Success in a Distracted World Bill Sheridan, CAE The Business Learning Institute
  39. 39. 2. Be fake Bill Sheridan, CAE The Business Learning Institute
  40. 40. Facebook.com/help/188 118808357379 NPR.org/sections/alltech considered/2016/12/05/ 503581220/fake-or-real- how-to-self-check-the- news-and-get-the-facts Bill Sheridan, CAE The Business Learning Institute
  41. 41. 3. Be gullible Bill Sheridan, CAE The Business Learning Institute
  42. 42. 4. Be mean Bill Sheridan, CAE The Business Learning Institute
  43. 43. 5. Be yourself Bill Sheridan, CAE The Business Learning Institute
  44. 44. 6. Overshare Bill Sheridan, CAE The Business Learning Institute
  45. 45. 7. Spam Bill Sheridan, CAE The Business Learning Institute
  46. 46. 8. Automate Bill Sheridan, CAE The Business Learning Institute
  47. 47. 9. Cross the line Bill Sheridan, CAE The Business Learning Institute
  48. 48. 10. Fan the flames Bill Sheridan, CAE The Business Learning Institute
  49. 49. Bill Sheridan, CAE The Business Learning Institute
  50. 50. Questions? Bill Sheridan, CAE The Business Learning Institute
  51. 51. Bill Sheridan, CAE The Business Learning Institute Scratch Your Niche How to build your business and boost your brand through specialization ... and social media Follow me:  Facebook.com/BillSheridan  LinkedIn.com/in/BillDSheridan  Twitter.com/BillSheridan  Gplus.to/BillSheridan  YouTube.com/BillSheridan  SlideShare.net/BillSheridan  Instagram.com/BDSheridan Download these slides: Slideshare.net/BillSheridan

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