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Tweet It: An Overview of How Social Media Can Enhance Your Business?

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In this presentation to the AICPA's 2016 Forensic and Valuation Services Conference, Bill Sheridan makes the business case for social media and offers some advice for how to build a successful network.

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Tweet It: An Overview of How Social Media Can Enhance Your Business?

  1. 1. Tweet it! An overview of how social media can enhance your business
  2. 2. Bill Sheridan, CAE The Business Learning Institute Polling question No. 1 What generation are you? • Silent • Baby boomers • Generation X • Millennial • Generation Z
  3. 3. Bill Sheridan, CAE The Business Learning Institute Polling question No. 2 What social networks do you use regularly? • Facebook • LinkedIn • Twitter • Instagram • Snapchat • Pinterest • YouTube • Other • None
  4. 4. Bill Sheridan, CAE The Business Learning Institute Polling question No. 3 Which social network do you use most often? • Facebook • LinkedIn • Twitter • Instagram • Snapchat • Pinterest • YouTube • Other • None
  5. 5. Bill Sheridan, CAE The Business Learning Institute Polling question No. 4 Does your organization allow the use of social media in the office? • Yes • No
  6. 6. Forget ROI. What’s the … RONI? Bill Sheridan, CAE The Business Learning Institute
  7. 7. Bill Sheridan, CAE The Business Learning Institute
  8. 8. 4x = 1890 7x = 1670 Bill Sheridan, CAE The Business Learning Institute
  9. 9. Top five issues impacting CPAs 1. Keeping up 2. Information overload 3. Doing more with less 4. Being proactive vs. reactive 5. Complexity Bill Sheridan, CAE The Business Learning Institute
  10. 10. What? Bill Sheridan, CAE The Business Learning Institute
  11. 11. Bill Sheridan, CAE The Business Learning Institute
  12. 12. “Thinking about information overload isn’t accurately describing the problem. Thinking about filter failure is.” Clay Shirky New York University new media professor, writer, and consultant Bill Sheridan, CAE The Business Learning Institute
  13. 13. The age of adaptation “The need to constantly adapt is the new reality for many workers.” Serial mastery These workers “are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence.” Bill Sheridan, CAE The Business Learning Institute
  14. 14. Learn or die Sixty-five percent of children in preschool today will work in jobs or industries that do not exist today. Half of what we learn in the first year of college is obsolete by the time we graduate. Source: MacArthur Foundation Bill Sheridan, CAE The Business Learning Institute
  15. 15. “Learning is what most adults will do for a living in the 21st century.” -- S.J. Perelman American humorist Bill Sheridan, CAE The Business Learning Institute
  16. 16. Bill Sheridan, CAE The Business Learning Institute “Once you stop learning, you start dying.” Albert Einstein
  17. 17. Bill Sheridan, CAE The Business Learning Institute “The meaning of life is to find your gift. The purpose of life is to give it away.” Pablo Picasso
  18. 18. Meet Seth. Bill Sheridan, CAE The Business Learning Institute
  19. 19. Meet Seth. Bill Sheridan, CAE The Business Learning Institute
  20. 20. Bill Sheridan, CAE The Business Learning Institute
  21. 21. Bill Sheridan, CAE The Business Learning Institute 1. What’s my why?
  22. 22. Bill Sheridan, CAE The Business Learning Institute “People don’t buy what you. They buy why you do it.” -- Simon Sinek
  23. 23. Bill Sheridan, CAE The Business Learning Institute 2. Who owns me?
  24. 24. Bill Sheridan, CAE The Business Learning Institute Facebook.com/BillSheridan Twitter.com/BillSheridan LinkedIn.com/in/BillDSheridan Gplus.to/BillSheridan YouTube.com/BillSheridan SlideShare.net/BillSheridan Flickr.com/photos/Sheridan
  25. 25. Bill Sheridan, CAE The Business Learning Institute 3. Where do I start?
  26. 26. Bill Sheridan, CAE The Business Learning Institute
  27. 27. Bill Sheridan, CAE The Business Learning Institute 4. What do I say?
  28. 28. Bill Sheridan, CAE The Business Learning Institute
  29. 29. Bill Sheridan, CAE The Business Learning Institute 5. What should I share?
  30. 30. Bill Sheridan, CAE The Business Learning Institute What’s the best time to post? Source: Fast Company Slideshare.net/BillSheridan
  31. 31. Bill Sheridan, CAE The Business Learning Institute  Don’t under-post.  Don’t automate too much.  Don’t put all of your eggs in one basket.  Don’t be impatient.  Don’t forget the visuals. And a few things NOT to do From Entrepreneur.com
  32. 32. Bill Sheridan, CAE The Business Learning Institute
  33. 33. Questions? Bill Sheridan, CAE The Business Learning Institute
  34. 34. Download these slides: Slideshare.net/BillSheridan Follow me:  MACPA’s blog: CPASuccess.com  Facebook.com/BillSheridan  LinkedIn.com/in/BillDSheridan  Twitter.com/BillSheridan  YouTube.com/BillSheridan  SlideShare.net/BillSheridan  Flickr.com/photos/Sheridan Tweet it! Bill Sheridan, CAE The Business Learning Institute

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