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LinkedIn: The Basics ... and WAY Beyond

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LinkedIn: The Basics ... and WAY Beyond

  1. 1. The nuts and bolts … … and WAY beyond
  2. 2. Today’s agenda  LinkedIn by the numbers  The basics  The networks  The power users  Three keys to LinkedIn success
  3. 3. LinkedIn by the numbers  300 million  Two per second  40 percent  64 percent  80 percent  82 percent  97X  $88,000
  4. 4. “What is LinkedIn?” from LinkedInMarketing: http://www.youtube.com/watch?v=IzT3JVUGUzM
  5. 5. 92%
  6. 6. 6%
  7. 7. The basics
  8. 8. Complete your profile
  9. 9. 1. Include a photo  Make it professional.  Your profile is 11 times more likely to be viewed by others.
  10. 10. 2. Use keywords
  11. 11. “How to perk up your LinkedIn profile” from RaganCommunications: https://www.youtube.com/watch?v=36GyXtL1PH4#t=192
  12. 12. 3. Brand your headline  How do you want to be known?  This could (should?) be completely different from your title.
  13. 13. 4. Customize your URL  It’s all part of your brand.
  14. 14. 5. Align location, industry  More branding. Let people find you where you work, doing what you do.
  15. 15. 6. Be descriptive  But don’t embellish. Be accurate and truthful.
  16. 16. 7. Be visual You can add:  SlideShare decks.  Photos.  YouTube videos.  Corporate logos.
  17. 17. The networks
  18. 18. 1. Connect  On LinkedIn, more than anywhere else, your connections matter.  LinkedIn shows you how they matter.
  19. 19. 1. Connect
  20. 20. InMaps.LinkedInLabs.com
  21. 21. 1. Connect
  22. 22. 2. Be active  Post frequent updates.  Share with your groups.  Like and comment on others’ posts.
  23. 23. 3. Endorse  Boosts personal brands.  Fill out the “Skills and Experience” section.  Reciprocate.  Ask for them.
  24. 24. 3a. Manage endorsements  Reorder them.  Hide the ones you don’t want others to see.  Turn them off completely.  Don’t ignore them.
  25. 25. 4. Recommend
  26. 26. 4. Get leads 1. Connect, then share some useful content. 2. Congratulate, endorse, recommend. 3. Ask for introductions.
  27. 27. The power users
  28. 28. 1. Build a resume Resume.LinkedInLabs.com
  29. 29. 2. Tag your followers  Why? One word: Engagement.
  30. 30. 3. Use advanced search  Narrow your searches for people and jobs.  Save your search.  Receive alerts
  31. 31. 4. Find classmates LinkedIn.com/Alumni
  32. 32. 5. Learn
  33. 33. 3 keys  Networks  Content  Engagement
  34. 34. Download these slides Slideshare.net/BillSheridan
  35. 35. LinkedIn The nuts and bolts … and WAY beyond Follow me:  Facebook.com/BillSheridan  LinkedIn.com/in/BillDSheridan  Twitter.com/BillSheridan  Gplus.to/BillSheridan  YouTube.com/BillSheridan  SlideShare.net/BillSheridan  Flickr.com/photos/Sheridan

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