Presentation for public sector marketing conference on online community engagement for non technical audience. About how times have changed, methods for engaging with your community, and some case studies from public sector and government.
3. “...the thing that really grabbed my attention
about the web was that there was suddenly
this planetary scale infrastructure, where it
wasn't just computers to connect to
computers, it was millions and millions of
eyeballs and human brains connected
together... ”
- Professor Nigel Shadbolt,
Web Science Research Initiative
4. Anyone can start a movement
The Blogosphere, Matthew Hurst
http://datamining.typepad.com/gallery/blog-map-gallery.html
6. The pressure is on deliver
up-to-date information to everyone
who wants it...
in the format they want.
7. Web 1.0
‣hierarchal information structure
‣static web pages
‣140,000 PDFs
‣crafted communications
‣approval chains
‣one-way communication
‣risk-averse
‣reactive
8. Web 2.0: We Believe in Community
‣user centric
‣social
‣open data
‣honesty
‣collaborative
‣discussions
‣publish now
‣pro-active
15. What is the purpose?
Marketing events Idea generation Crisis management
Increase traffic Feedback Community partnerships
INFORM CONSULT INVOLVE
Provide services Improvements Beta testing
Issue awareness Case studies Knowledge sharing
28. Leading you discover
Incentive to subscribe more of the site
Encouraging you to
share, making it easy
Using YouTube,
more exposure
http://www.islandreefjob.com
29. Big call to action
Making it easy to
follow and view
more media
through other
networks
http://www.makepovertyhistory.com.au/
35. Tools you can use
Low tech tools that are free or low cost:
• Wordpress.com and Blogger.com to create blogs, you can customise the
design, and control commenting
• Flickr.com or Picasa.google.com for uploading and sharing photos
• YouTube.com or Viddler.com - video sharing networks
• Twitter.com - micro-blogging (VERY popular!)
• Tumblr.com – easy & simple blogging (great for posting multimedia)
• Dapper.net - create RSS feeds step-by-step from your web pages
• Feedburner.com - turns an RSS feed into an Email subscription, and gives
you stats!
• Sites.google.com - create your own wiki, share documents, and blog
• Groups.google.com - online and email discussion forum
36. More info?
Find these slides on:
http://slideshare.net/diana.mounter
Learn and connect with other web
people in the public sector:
http://lgwebnetwork.org
Follow me on Twitter:
twitter.com/broccolini
Diana Mounter
Local Government and Shires Associations of NSW