1. Ellie Goulding –
‘Your Song’
Concept
Due to the lyrics in this particular song we believe
illustrating the lyrics in a metaphorical sense would be an
affective way to produce the music video. The song is
classed as a love song; so the lyrics highlight the feelings
and sensations love bring ‘How wonderful life is now
you're in the world’. Due to Ellie Gouldings star image and
her previous videos, which
are all pretty relaxed and
chilled, we wanted to follow
this theme in our music
video. We have took themes
and ideas from many of her
videos such as her video
‘Burn’ where Ellie is

2. surrounded in lights, we think surrounding her in candles
would be effective due to the lyrics.
Performance and Narrative
Following Ellie’s previous video themes, were her
performance is key in expressing her personality and
confidence to the end product, we hope to follow this and
create a video which follows this particular theme. We
hope to create a conceptual video, this particular video will
intertwine performance and narrative, in this particular
video the lyrics are compassionate and emotional we
need to portray this to create a successful conceptual
video. Throughout the video I believe there are key
themes and emotions we need to focus on. It is evident
the song is a love song; so this is the key theme we want
to play on. The theme ‘Love’ has many different elements
that all contribute. In this case it is that she is ‘In Love’ this
would mean she would be happy, day dreaming about the
male and in that love bubble. We want to portray this by
the performance, one particular idea we have is that our
artist will be stood on a busy bridge with many people
walking past her, we will speed these people up, this will
show that our artist is so wrapped up in her love song that
she is just letting the world go by. In our music video we
will use varying different scenarios following our artist
through her life. Although the artist will be talking and
describing the male we don’t want to fully reveal the male
she is describing, this gives the video a secretive element
as the audience are not fully aware who the artist is talking
about, it lets them use their imagination.
Lighting

3. Lighting will be a key part in our music video, we believe
lighting in a good way to portray feelings and emotions. As
previously mentioned we want to use candles in parts of
our video,
Ellie previously used this in her
video ‘Burn’ we believed it
created a peaceful and beautiful
scene, the theme ‘Love’ would
be described as peaceful and
beautiful. Natural light will be
used throughout the video, as
we will be following the artist
through her life. We want to use the iconic bridge that can
be founded in Newcastle. This particular bridge is very
visual and changes colour over a period of time; we would
want to use this when our artist is stood still with people
walking around her. We were also inspired by Rihanna’s
‘We found love’ music video
where she uses a sparkler to
spell out the word ‘LOVE’.
Camera & Editing
The camera shots will be
pretty basic throughout our
music video; we want to go for

4. the simplistic take to complement the lyrics. Something
like Miley Cyrus’s wrecking ball video.However it is key we
use a variety of camera shots of different distances,
angles and focus to make the video visually interesting.
This song has a slow tempo so the cuts shouldn’t be too
snappy and fast, they should intertwine with the song. We
hope to use a lot of close ups to portray emotions and
feelings as this particular song highlights this all the way
through again referring back to opening of Miley Cyrus’s
‘Wrecking Ball’. We will also use close ups to develop the
artists star image, and this is very important in the ‘pop’
genre. Extreme and Long shots will be used when the
artist is on the bridge, this will be to show the world around
the artist whilst she is stood still.
DanceLive Performance
Due to the simplistic lyrics, we will not involve any live
performance’s the song doesn’t have that feel to it. We
want to strip the video down, although this is the case we
may have some contemporary dance in the music video,
we were influenced by
P!nks music video ‘Try’,
which we would class
as a emotional video,
the dance in this video
complements the lyrics
and narrative. We will
however have
movement throughout
the video to make it
visually interesting.
Although the pop genre is known for a lot of dance we
believe this song highlights so much emotion that dance
would not be relevant to the song.