Media Evaluation 2

1. Question 2
How effective is the combination of
your main product and ancillary
texts?
Abdul Maajid

2. We needed to ensure to keep the same style of
the artist…
but we wanted to sue this as an opportunity to really sell him to multiple audiences by
conveying different aspects of his character making him seem like someone that everyone
can connect with in some way.
throughout as his image needed to be
consistent so that he could be established and
well recognized by the audience
Keeping continuity through our music video,
CD album and magazine advert was essential
to do as all three products had to connect.

3. Characterization
Having constructed our star, making print tasks was an opportunity to relate to a wider
audience, as different images would connect with different audiences. We tried to
attract a wider audience and this was done using different actions, poses and gestures
throughout the images and video to convey different attributes of his character.
For example, in the music video the
artist is shown to be a passionate and
romantic guy through his acts in the
narrative.
This was a relatively easy task as the
song was a romantic song and the
gestures matched the music easily.

4. The magazine advert
shows the artist standing,
leaning against the wall
while pulling his braces
apart; this may present a
relaxed natural character.
He is also looking directly at the camera and
having his hands apart may suggest an inviting
gesture towards the audience making him a bit
cheeky and likeable by the audience.
The back cover consist of the artist again
pulling his braces off his shoulder, this may
be a sense of seductiveness even though he
is fully dressed, it may imply that he is about
to get undressed, and this may attract the
female (target) audience.
Characterization

5. Characterization
In the CD album the front cover was of the
artist looking away from the camera, while he
is resting on his closed fists, this may connote a
sense of mystery have the audience wanting to
find out more about him, this also conveys him
as a mysterious and serious character.
The right inside cover shows the artist in 4
pictures with his hat landing on his head, this
may indicate a fun, playful character. And lastly
the left inside cover shows a normal mid shot
of the artist again looking directly at the
camera, showing confident and maturity.

6. Costume & Props
Throughout the CD-Album and Magazine Advert, we
kept the same costume and props.
This consisted of a white shirt, tweed trousers, straw
hat with a matching braces.
The costume between the print
tasks and music videos linked
together as we ensured to keep the
hat included throughout as an
iconic item (prop).
The general style of being smart
and casual was used in both music
video and print tasks which linked
them two together. The artist was
seen wearing Shirts, braces, formal
trousers, chinos and formal shoes

7. Special Effect
Sketch
We also ensured to keep the theme of the sketch effect continued through
the music video and the print tasks, although there was a risk of going over
the top. But I believe we managed to link the two products together
successfully without losing the purpose and uniqueness of each form.
This was done as the sketch effect was
only used on the magazine advert other
than the music video.
We decided to present the artist as if he
was turning from a sketch and coming
into reality as we did in the music video,
and this was done by having half the
body sketched, while keeping the other
half in colour.

8. Special Effect
Sketch
As for the music video we
limited ourselves and made
sure that there wasn’t too
many sketch effects used.
This was done by making
sure that there was only
three points where it was
used.
Two of the sketches was used
at the beginning as
introducing the story as a
sketch story. (sketches
coming to reality
Our third point was at the end , reminding our audience that the
story was sketched. (Reality turning back to sketch)

9. Font
As for the font between the print
tasks, they are all linked, as we wanted
it to be contestant. This was done by
limiting the font to two different styles.
However as for the music video, there
was only one point where we included
text. And the font used was not the
same as the print task, the reason for
this was because we thought using the
font that we used, suited the music
video and helped the introductory of
the artist, song and the sketch theme
as it is seen on a piece of paper, in
pencil written font.
As well as this, the font used all matched the character we constructed and presented to the
audience. For example, the font used for the name was both cheeky and bold which may be a
description of the artist.
Also ‘Three Little Words’ matches the serious and sophisticated character.

10. Colour
As for the colour in the print tasks, we kept a clear continuity.
We ensured to keep the colour of the background the same. It was a
neutral plain cream colour
The costume also matched the colour theme as
there were white, brown and black, which
would also be described as natural colours.
There wasn’t a use of bright flashy
colours, and we purposely avoided
this as we thought that it doesn’t
fit the constructed artist.

11. Summary
I believe we managed to successfully link all three products as
there was a clear use of continuity using, characterization,
costume/props, special effects, fonts and colours. There were
similar conventions used to help the identity of the artist and
as being part of one product.
It was however difficult because they are all different forms,
so matching a video with print was quite challenging as in the
print there was a limitation to a few images.
Also it was challenging to ensure they all looked unique and
but the same images was not used yet keep some form of
continuity