This document summarizes a service that matches hospitality industry workers with employers through online profiles, rankings, and competitions. Key aspects include: - Pairing vetted staff with restaurants/suppliers through a ranking system based on work history and success in product knowledge competitions. - Holding supplier-sponsored tastings and competitions to engage staff, increase product sales, and provide revenue for suppliers. - The service generates revenue through monthly user fees from employers and suppliers.

1. Pairing People With Positions
Provide Product Knowledge
And Mentoring
Keep Staff Engaged Through Incentive Based Competitions

2. Challenges With The Service Industry
• Recruiting
– Resume/Application process is faulty
– Restaurants, Bars, Resorts and Catering Services need to quickly find
quality staff for peak seasons and high volume events
– Staff and future staff need mentors that fully understand their industry
• Product Knowledge – Increased Sales/Revenues
– Restaurants need to increase revenues/margins
– Suppliers need to educate owners and staff
– Staff need to stay engaged while selling products

3. Staffing & Ranking for Members
• Service Industry Placement
– Temporary, full and part-time work
– Ranked by previous/current work, peers, and successes
– Transactional Model
• Paid per event, shift and full time placement.
• Significantly reduce time and costs to identify, hire, and place staff
Planted People Rankings guarantee the best staff for the right job!

4. Increase Sales/Revenues
Planted People Tastings
• Supplier Tastings to Restaurants
• Unlimited access to regional member base
• Public - Private tastings
Introductory Pricing
• $19.95 per user, per month for the first year
• Increases to $39.95 per user, year 2
Planted People Competitions
• Supplier product competitions with prizes
• Keep staff engaged/motivated
• Staff incentives for selling the most
product
Type Sales 1 Restaurant 2 Restaurants 3 Restaurants
A $200K+ $880 $2,595 $5,845
B $130-$200K $705 $1,995 $4,595
C <$130K $495 $1,495 $3,595
30% 25% 15%

5. Suppliers Benefit
April-May – 2017
Promotions /Competition Outcome
Pre- Competition
- 2 Cases a week
PP Competition
-Increased to 11 Cases per week
- Increase from $500 to $2750 wk
= $22,000 for 8 weeks
Supplier PP Costs - $880
August - September – 2017
Promotions /Competition
In progress – expected to increase
sales 5x in next 8 weeks

6. Current Clients
Suppliers Businesses-Restaurants/Bars

7. Marketing Strategy
• Digital Marketing Programs
• Web SEO/PPC
• Social, LinkedIn, Indeed, Facebook, etc.
• Thought Leadership (Mentoring, etc.)
• Direct Marketing
• Trade Events
• Endorsements (Supplier, Celebrity, etc.)
• Partnerships
• Job Placement (City, State)
• Universities, Colleges, Trade Schools

8. Competition
Resume & Profile Only, No Rating, No Access to Influencers
Rated quality people no strings
attached at the push of a button.
Affordable
Expensive
Rated – VettedNo Ratings

9. North American Market Size
Full Service ,
$259,208,599 ,
47%
Quick Service,
$223,314,284 ,
40%
Buffets,
$7,236,519 , 1%
Snack and
nonalcoholic ,
$38,329,894 ,
7%
Caterers,
$8,121,352 , 1%
Bars and
Taverns ,
$19,906,875 ,
4%
2016 Restaurant-Industry Food and Drink Sales
Target market represents over 52% of projected industry revenue
Source: 2016 Restaurant industry Sales and Economic Forecast – National Restaurant Association
Managers,
322,000.00, 4%
Hosts,
398,000.00, 6%
Servers,
2,604,000.00,
38%
Bartenders,
614,000.00, 9%
Cooks ,
2,419,000.00,
35%
Dishwashers,
536,000.00, 8%
2016 - Service Industry - Top Employees
Top employees represents 57% target audience

10. Vendor/Manufacturer Market
• Diageo-16.72 Billion in Revenue 2016
• Young’s Market-3.2 Billion in Revenue 2016
• 16-20 public tastings a month
• 5 manager private tastings per week on A accounts
and 5 every two weeks for B accounts

11. Our Team
• Ben Mayer (CEO)
– 16 years in service industry. Entrepreneur and Innovator BS Biology/Chemistry.
• John Baisch-(COO) - Entrepreneur with over 30+ years in product indentification,
development and product management - BS Marketing, PMI, CRM, etc.
• Jorge Padula-Senior Engineer-IOS, Android, client side and backend developer
• Gaston Cavallo-Senior Developer
• Jordan Schoen-Senior Developer-Code Review
• Kevin James – Senior Engineer-Code Review
• Sergio Baldani-QA
• John Longinidis- Sales-20 years in service industry
• Russel Masse– Sales-20 years in the service industry
• Eric Ronno-Sales-30 years in restaurant industry

12. Financial Projections & Key Metrics ($000’s)
Planted People – CONFIDENTIAL – 2017
Startup/2018 2019 2020 2021 2022 2023
Sales Revenue – Placements, Competitions, Tastings,
Suppliers
493 5,278 16,491 24,408 33,102 43,778
Cost of Revenues 349 2,754 6,461 9,469 11,986 15,718
Gross Profit 144 2,524 10,030 14,939 21,116 28,059
Operating Expenses 84 2,342 6,798 8,821 12,026 16,031
EBITDA 60 182 3,232 6,119 9,901 12,028
Net Income 54 123 2,193 3,752 5,397 7,076
0
10000000
20000000
30000000
40000000
50000000
2018 2019 2020 2021 2022 2023
Revenue EBITDA Net

13. Exit Strategy
• Own the market for the Service Industry
• Increase valuation to $200 Million
• Partnerships
– LinkedIn
– eHarmony Careers
– Etc..

14. Future Additions by End of 2018
• On boarding for every position including back of the house
positions and security
• Mobile Application
• Mentoring-learn from the veterans, master sommeliers and master
brewers
• Social Media-place to share drinks, techniques for chefs and craft
cocktail building, call out stings, trends, videos etc. Separate page.
Not on own feed.
• Scheduling-Use our scheduling system for your restaurant.
• POS(2019)

15. Road Map 2018/19
• Job Hires
• -Hire
• -Tastings
• -Competitions
• -POS
• -Scheduling
• -Health Care
Social Media
Current Stings/Fake
ID’s/Thefts
Recipes/Local Restaurants
Bitching/Separate