1. Paolo Panicco
Contact
Mobile;+27617088814
askpaniccodesign@gmail.com
PROFILE
CAFÉ DESIGN STRATEGIST; Its MIX of what I do, it’s, of Consumer Behaviour Analytics fed on
portions of Entrepreneurial Sprit and a love for the café and brand cultures.
I hope I can be of help to you and your Company. I have a passion for the coffee and service
design industry and focusing future skills training in to better serve consumers wants &
companies needs and cultivate a better service industry towards the philosophy of food and
beverage service sector, in South Africa and to Increase Jobs through Micro Artisan Food
brands. Growing new consumers, higher product standards and better working environments for
F&B service professionals and sectors
KEY ACHIEVEMENTS
• Started my own Business with NO LOAN for under R10, 000
• Designing a brewing accessory and brewing station for micro coffee venders for high
volume service at low one off cost
• Example: Rationalised resourcing costs by £xxx through maintaining customer
satisfaction through personal product tailoring.

2. 2
EMPLOYMENT EXPERIENCE
Co Director, Specialised Training Solutions Ltd 2015 - current
• Marketing and Brand Communications Strategy Planer
• Consumer and Competitor Analytics
• Brand Content Positioning and Event Promotions
• Social Media and Brand Management
• New Market Development Trend Analyses
• Tactical Market Positioning
Founder & Director of G3 Aespresso Coffee Company 2010 - current
• Micro Enterprise Market Posioning and Development
• Product Design and Development
• Bespoke Novelty Roasting
• Market / Mobile Vender Stand Retail Strategy and Design
• Nieshe Market and Consumer Pattern Analytics
• Strategy Design and Planing
• Conceptual Retail Strategy (virtual coffee shop )
Barista & Retail Assistant, TRUTH Coffee Cult 2009-2010
• Assist with daily service and duties and brew coffee for customers and assisted with
menu and beverage queries.
Jnr Account Manager and Graphic Designer, 8 Brand Comunications Dates of employment
• DTP and Graphic Designs
• Client Relations and Account Management of Clients Current Projects
• New Market Mining
• Product Promotions
• Product Field and Performance Reports
Jnr and Part time Graphic Designer, Colur Copy Solutions 2005-2007
• DTP and Graphic Designs
• Internet café assistant
• Stationary Sales Assistant

3. EDUCATION & TRAINING
Diploma in Marketing Brand Comunications
IMM Graduate School of Marketing (2007-2008)
{incomplete}
Diploma in Multimedia & Design (3D and Graphic)
City Varsty (2003-2005)
Entripreneurship Certificate
Post Matric (2002)
Matric Certificate
Herzilia High School Cape Town (2002)
PROFESSIONAL MEMBERSHIPS
SCASA certified Barista Level 1
INTERESTS
Coffee, Dining Out , Design , Social Trend Spotting ,Cooking & Hosting , Sensory Tasting ,
Reviewing New Menu Items and Eateries, Coffee and Food Travel , Browsing the Web for new
Food and Coffee Cultures , Fashion and Décor Design for Café
References available on request
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