FMCG Sector analysis, Porter five model in fmcg sector, company analysis of ITC Ltd., Business model of ITC-Ltd, Function of HR Manager, Type of Training in ITC Ltd., Performance management cycle of itc ltd. Employee benefit provided in ITC Ltd.

1. FINAL PRESENTATION OF ITC-
LIMITED
PRESENTED BY-
RINSHI SINGH

2. 0
5
10
15
20
25
GROWTH PERCENTAGE OF
THE FMCG SECTOR
• FMCG goods are popularly
known as consumer package
goods.
• The most common in the list
are shampoos, toothpaste,
shaving products, shoe polish,
packaged foodstuff & house
hold etc.
• Growing awareness, easier
access, and changing
lifestyles have been the key
growth drivers for the sector
• The market size of FMCG in
India is estimated to grow
from US$ 30 billion in 2011 to
US$ 74 billion in 2018.
• Rural areas saw a 16 per cent,
as against 12 per cent rise in
urban areas
SECTOR INFORMATION OF FMCG

3. FY2012
11%
FY2013
15%
FY2014
16%
FY2015
18%
FY2016
19%
FY2017
21%
GDP GROWTH OF FMCG
SECTOR
Competitive
Rivalry
(high)
Threats Of
New
Entrance
(low)
Power of
Suppliers
(high)
Threats of
Substitutes
( high)
Power
Buyers
(high)
PORTER’S FIVE FORCE
MODEL

4.  ITC company is established
at 1993 as the Imperial
Tobacco Company of India
Limited
 renamed as the Indian
Tobacco company
Limited in 1970
 I.T.C Limited in 1974
 business includes five
segments
 Chairman - Yogesh
Chander Deveshwar.
 Market capital - 328643.27
cr.
COMPANY INFORMATION
ITC-LIMITED

5. BUSINESS MODEL OF THE COMPANY
• Industry executives quoted above said since ITC looks
to launch innovative products in both segments as it
eyes market leadership.
• ITC intent is to secure long term growth by synergizing
and blending the diverse pool of competencies.
• Using the resources from these business units and
utilizing it to develop it’s FMCG sector.

6. FUNCTIONS OF HR MANAGER
•Planning ,organizing ,directing
•Controlling ,coordination
•Decision making
MANAGERIAL
FUNCTION
•Human resource planning & acquisition
•Compensation ,occupational safety and health
•Integration and maintenance employee rotation
OPERATIONAL
FUNCTIONS
•Human resources policy
•Career planning ,training and development
•Performance management
DEVELOPMENT
FUNCTIONS
•HR consultation
•HR resourceANNALYTICAL
FUNCTIONS
•HR strategy
•HR outsourcingSTRATEGIC
FUNCTIONS

7. RECRUITMENT SOURCES
METHODS OF
RECRUITMENT
INTERNAL
METHOD
DIRECT
METHOD
INDIRECT
METHOD
• Employee
referrals
• Promotion &
transfers
• Job rotation
• college
campuses
• placement
centers
• Advertising
• Head
hunting
• Third party
method

8. Identification Sourcing Screening
Initial
interview
Final
interview
FeedbackShort listingVerification
Offer letter
Joining
formalities
Recruitment & Selection Process

9. Job Title Manager - Finance (for Consumer Products Division)
Company Details ITC Ltd, FMCG Industry
Job Location Mumbai
Job Summary To keep a record of all the financials of the company, to Process and Analyze the data and find the
shortcomings in the functioning, to use tools such as Variance Analysis, Trend Analysis as the Business
Indicators.
Reporting to Branch Manager, CEO and CFO
Working
Conditions
 Work timings – 10 a.m. – 7p.m. (Flexible Timings with an hour of break)
 Office work within a diversified Organization
 Dress Code – Business Formals
 An hour of standup every week (to ensure smooth functioning of everything within the(organization)
Job Duties  Prepare & Report monthly reports on sales material cost.
 Report on exceptions in discounts, credit notes along with corrective actions, initiating various ideas
on its reductions
 Analyze and disseminate various business indicators through reports like variance analysis, trend
analysis, etc.
 Ensure Compliance to all financial policies and guidelines.
 Establish and maintain Systems and Controls, which verify the integrity of all systems, Process and
data, and enhance the divisional value.
 Designing of Organizational Budget, allocate and implement it in an effective manner
Salary INR 7Lac – 14Lac
Responsibilities  Keep a check of common errors located while entering data such as Error of Omission, Error of
Comission, Error of Principal
 Keep a check on frauds
 Timely verification of Books of Accounts
 Ensure proper maintenance of Books of Accounts
JD 0F FINANCE MANAGER IN ITC LTD (FMCG SECTOR)

10. Job title Head | Vice President | General Manager –Marketing
Company Details ITC Ltd, FMCG Industry
Job Location Delhi
Function Area  Marketing
 Advertising
 Market Research
 Media Planning
Job Summary To come up with and implement New Business Strategies, handle the marketing and sales strategy and to ensure a conflict
less operations between various channels
Reporting to Financial Manager, Human Resource Manager, Branch Manager
Working
Conditions
 Both Field and Office work
Job Duties  Responsible for handling the overall P&L of the business
 Key activities will include Branding, Strategy, and supervision of Sales and Distribution
 Handling the marketing and sales strategy - Launching new products, working on consumer feedback, End to end brand
planning including crafting the brand vision & strategic objectives
 Responsible for Business Strategy creation, execution, brand development strategies and top line growth
Responsibilities  Accountable for Campaigns, Brand Awareness and brand visibility in the market
 Ensure proper promotional and advertising campaigns
 Ensure a good Visual display of the product at the stores
 Ensure smooth working of and within the Channels
JD OF GENERAL MARKETING MANAGER IN ITC LTD
(FMCG SECTOR)

11. Job title Head| Vice President| General Manager –Human Resource
Company Details ITC Ltd, FMCG Industry
Job Location Bangalore
Job Summary To Recruit, retain and maintain employees with the organization; to come up with new Policies, procedures and
strategies for the organization and to ensure proper implementation of Performance Appraisal System
Reporting to Financial Manager, Branch Manager
Working
Conditions
 Work timings – 10 a.m. – 7p.m. (Flexible Timings with an hour of break)
 Office work within a diversified Organization
 Dress Code – Business Formals
 An hour of standup on alternate days (to ensure smooth functioning of everything within the organization)
Job Duties  Maintains the work structure by updating job requirements and job descriptions for all positions.
 Maintains organization staff by establishing a recruiting, testing, and interviewing program; counseling
managers on candidate selection; conducting and analyzing exit interviews; recommending changes..
 Maintains management guidelines by preparing, updating, and recommending human resource policies and
procedures.
Salary INR 20,00,000 - 25,00,000 P.A.
Responsibilities  Maintain a good Organizational Culture
 Come up with new plans for better Career of employees
 Motivating, Supervising employees on regular basis
 Maintaining a record of employees
JD OF GENERAL MANAGER –HUMAN RESOURCE IN ITC
LTD (FMCG SECTOR)

12. TYPE OF TRAINING PROVIDED IN THE COMPANY
TRAINING
PROCESS
ON THE
JOB
TRAINING
INTERNA
L
TRAININ
G
COMPETE
NCY
TRAINING
INDUCTI
ON
TRAININ
G
OFF THE JOB :
• Case study method
• Management games
• Outside seminars
• Role playing
ON THE JOB TRAINING
• Under study
• Coaching
• Job rotation
• assignments

13. Company annual plan
Policy goals of department heads
execution through the PMS
Implementation & monitoring
Formal performance review
P
D
C
A
Compensation on
review
Reword and
recognition
counseling Training and
development
Management
development
Performance management system

14. PERFORMANCE MANAGEMENT CYCLE
Performance
management
system
Plan
Develop
Perform
Review

15. • Assessment Centre Method
• Behaviorally Anchored Rating Scale
• Critical Incident Technique
• Essay Evaluation
• Human Asset Accounting Method
• Management By Objective
• Rating Scale
• Trait Focused Appraisals
DIFFERENT PERFORMANCE APPRAISAL METHODS

16. PERFORMANCE APPRISAL
MODEL OF COMPANY
Balance score card
360-degree feedback
MBO
BARS
EMPLOYEE BENEFITS PROVIDED
• A competitive salary
• The opportunity to travel
• Use of onsite gym
• Air conditioned office
• Company enhance contribute pension scheme
• Ongoing training with skills gained for life
• A lunch hour break
• Rooftop cafe, lunch area, Chester area.
• 22 days paid holiday per year
Career planning for a Hr. in
ITC Company
Reduce employee turn over
Improve employee morale and
motivation
Achieve greater productivity

17. CTC 2366000
BASIC PAY 946400
D.A 94640
HRA 416416
CONVENJENCE 19200
CHILD EDUCATION 2400
CHILD HOSTEL 7200
LTA 78866.66667
MEDICAL 15000
GRATUITY 45521.84
P.F 124924.8
TOTAL 1750569.307
P.L.I 615430.6933
CTC 1050000
BASIC PAY 420000
D.A 42000
HRA 184800
CONVENJENCE 19200
CHILD EDUCATION 2400
CHILD HOSTEL 7200
LTA 35000
MEDICAL 15000
GRATUITY 20202
P.F 55440
TOTAL 801242
P.L.I 248758
CTC 458000
BASIC PAY 183200
D.A 18320
HRA 80608
CONVENJENCE 19200
CHILD EDUCATION 2400
CHILD HOSTEL 7200
LTA 15266.66667
MEDICAL 15000
GRATUITY 8811.92
P.F 24182.4
TOTAL 374188.9867
P.L.I 83811.01333
CTC CALCULATION

18. Employee retention policies
1) Hire the best forget the rest
strategy
• Give employees the metrics
what they need
• Recognize a healthy work
• Give on the job training
opportunities
• Don’t hide behind the open
door policies
• Keep a close eye on
management

19. Thank You