"Planning is bringing the future into the present so that you can do something about it now". Let's plan an E-Commerce Business

2. So, are you planning to start your
E-Commerce Business??
Need the directions to plan the
business?
Let’s step an extra mile to reach
the milestones with
INFOCREST

3. Define your Business
You must know everything regarding your
business i.e. How you are going to imply. A
crisp value proposition is a good gauge of how
clear your idea is. Frame it in a way if you had
to explain in one minute your whole business to
any of the potential customer of an investor.

4. Develop a Business Model
It is very essential to model your business. It
is where you will find the answer to the
question- How will you make money?
You must have a clear idea about the
following questions-
What are you selling?
• Physical products: Clothing, shoes, home
goods
• Digital products: Software as a Service
products, e-courses, e-books
• Services: Consulting services, home
cleaning

5. Who are you selling to?
•Marketplace
•Business to Business
•Business to Consumer
How are you sourcing your product?
•Manufacture In-house
•Third party manufacturer
•Drop ship
•Wholesale

6. Market Analysis
There is fact which would make you understand
the importance of Market Analysis-“there
has never been a successful e-commerce
entrepreneur that didn’t understand
his/her market”

7. A profound Market Analysis requires a hardcore
MARKET RESEARCH
Here are some efficient ways you can start your
research with-
• Industry Report- Google is everyone’s best
friend. Look for any recent industry report of
the market of your choice. For example-
apparel’s market
• Shopping- You could get the better answers of
all your queries when step to the market

8. • Trade shows- Creating connections with
other people in your industry is a sure-fire
short-cut to countless hours of reading on
the internet
• Google Analytics- It is a proven way to get a
good sense of how in-demand your product is
• Customer- You should also have a clear idea
about your target customer(age, sex,
population size, income level)

9. Marketing Plan
It is essential for any business to have a proved
Marketing Plan for it to achieve heights. With
rapidly increasing competition, it became
necessarily important to indulge new and savvy
marketing tactics in an E-commerce business to
attract more and more clients.

10. Marketing Channels you can use to gain the
attention of your customer demographics-
Paid marketing:
• Pay-per-click
• Affiliate sale networks
• Referral Schemes
Organic Marketing:
• Social Media
• Content Marketing
• E-Mail Marketing
• Web Blogger

11. Strength
Customer Service
Diversified Product
range
Direct online selling
Weakness
Diverse range of
products-hard to spot
key items
Suitable for internet
lovers
Opportunity
Reach a large
customer base
Consumers’ moving to
online shopping
Threat
Brand Competition
Foreign exchange
fluctuation
SWOT Analysis

12. Financial Management
This section is used to forecast the net
income, sales and expenses of your e-
commerce business. You should create a
monthly excel schedule for the following-
•Projected revenue
•Fixed expenses
•Variable expenses

13. You must answer the following questions about
your product offering:
•How much product do you need to sell per year
to meet your income goals for the business?
•What are the margins on your product?
•What is the lifetime value of a customer?

14. •How much can you spend to acquire customers?
•Do you have any big capital expenditures early
on that would require you to need to bring in
investors?
•Can you improve gross margins by making bigger
orders from your suppliers?

15. GET YOUR COPY OF PLAN TODAY!!
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