This document provides tips for bloggers on how to make money from popular blog content by partnering with brands. It advises bloggers to identify their most popular posts and approach related brands about advertising opportunities. Bloggers should gather website analytics to demonstrate readership to potential partners. The document instructs bloggers to send warm-up messages to brands and then follow up with a formal proposal that outlines a campaign idea, provides statistics, and specifies deliverables and fees. It also offers tips on managing influencer campaigns by selecting influencers, providing instructions, and ensuring posts are properly tagged to identify sponsored content. The overarching goal is for bloggers to monetize their work by connecting it with brand partnerships and sponsored content opportunities.

1. How to
from an interview with Serena Appiah
WWW.BECOMEABLOGGER.COM
Make Money from
your Popular
Content

2. Where do I start?
WWW.BECOMEABLOGGER.COM

3. Build a Relationship
The more you can develop a
good connection with a brand,
the more likely they’ll be to
listen to your ideas.
WWW.BECOMEABLOGGER.COM

4. Use Google Analytics
WWW.BECOMEABLOGGER.COM
Identify your three most
popular posts. Look at them.
Where could a brand fit into
it?
Know your top-
performing content

5. Edit a post to include a
specific product.
WWW.BECOMEABLOGGER.COM
Set up product giveaways.
Strategies you can do:
Approach brands about
buying advertising space on
that post.

6. Make a list of companies that you could reach out to.
WWW.BECOMEABLOGGER.COM
Gathering your data from your Google
Analytics. (Page views, blog traffic, etc)
Identify brands
The more data you can show them, the
more convincing your proposal will be.

7. Send a test message to see
if they’re interested.
WWW.BECOMEABLOGGER.COM
Tell the brand that you have
a great idea to promote their
product and bring them some
new customers.
Send a warm-up
message

8. Do this if the brand gives a
positive response.
WWW.BECOMEABLOGGER.COM
Write a proposal
STAMPAPPROVAL
O
F

9. Start with why you think your readers need this post
and why your idea would make a good campaign.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

10. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

11. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
Come up with a unique hashtag to promote the
campaign.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

12. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
Come up with a unique hashtag to promote the
campaign.
Hit them with statistics.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

13. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
Come up with a unique hashtag to promote the
campaign.
Hit them with statistics.
Give bullet points of what you will provide for them.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

14. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
Come up with a unique hashtag to promote the
campaign.
Hit them with statistics.
Give bullet points of what you will provide for them.
Include a timeline to give an indication of when the
campaign will go live and how you’ll structure it.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

15. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
Come up with a unique hashtag to promote the
campaign.
Hit them with statistics.
Give bullet points of what you will provide for them.
Include a timeline to give an indication of when the
campaign will go live and how you’ll structure it.
Make sure you name a fee.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

16. Start with why you think your readers need this post
and why your idea would make a good campaign.
Be specific.
Come up with a unique hashtag to promote the
campaign.
Hit them with statistics.
Give bullet points of what you will provide for them.
Include a timeline to give an indication of when the
campaign will go live and how you’ll structure it.
Make sure you name a fee.
Final tip: offer to get on the phone with the brand to talk
about the campaign.
WWW.BECOMEABLOGGER.COM
Tips:STAMPAPPROVAL
O
F

17. Managing the Campaign
WWW.BECOMEABLOGGER.COM

18. Put the word out before you’ve got everything
locked in with the brand.
WWW.BECOMEABLOGGER.COM

19. Select your influencers.
Put the word out before you’ve got everything
locked in with the brand.
Send them a document with instructions.
Include the guidelines for their post, how much you’ll pay
them and when, instructions for submitting links to you, and
your contact details.
WWW.BECOMEABLOGGER.COM

20. Select your influencers.
Put the word out before you’ve got everything
locked in with the brand.
Be really clear about what you expect from their social
media posts.
Send them a document with instructions.
Include the guidelines for their post, how much you’ll pay
them and when, instructions for submitting links to you, and
your contact details.
Make sure they use the campaign hashtag.
They should #ad so that viewers know they’re looking at sponsored content
(this is a requirement across social media!).
WWW.BECOMEABLOGGER.COM

21. Final Tips
WWW.BECOMEABLOGGER.COM

22. WWW.BECOMEABLOGGER.COM
Make sure it’s very clear what you’re
delivering for the brand.
Be aware of what their goals are.
Make sure you’re both on the same page.

23. MORE ON THIS AT WWW.BECOMEABLOGGER.COM