The document discusses the evolution of Facebook's algorithm and its impact on bloggers, highlighting key changes from its inception in 2004 to 2016. It emphasizes the decline in organic reach and advises bloggers to focus on content quality, build their email lists, and develop a business model to adapt to ongoing changes in social media. The overarching message is to be prepared for continual updates and shifts in platform dynamics.

1. Facebook Updates
Algorithm
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BLOGGERS, PAY ATTENTION!

2. FEBRUARY 4TH 2004
THEFACEBOOK.COM
Facebook Algorithm Changes
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It became a way for college kids to
connect with each other online.

3. NOVEMBER 7TH 2007
FACEBOOK FAN PAGES
Facebook Algorithm Changes
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It shifted the demographic of the
platform from college students to
young professionals.
Fans became very valuable, and you
could even purchase more fans.

4. MARCH 30TH 2012
FACEBOOK TIMELINE
Facebook Algorithm Changes
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Timeline gave a unique opportunity to
tell stories in a more engaging way.

5. 2014
DECLINE IN FACEBOOK
ORGANIC REACH
Facebook Algorithm Changes
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Organic reach had dropped drastically
between 2012 and 2014 by about 50%.

6. JUNE 29TH 2016
"BETTER" FACEBOOK
NEWSFEED
Facebook Algorithm Changes
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New "better newsfeed" will feature friends
and family at the top of your feed. The
downside, this may cause reach and
referral traffic to decline for some pages.

7. What This Means for Bloggers
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THE ONLY
CONSTANT IS
CHANGE.
Be prepared. Facebook will
keep updating their
algorithm as to how it will
best fit their business.
WE CAN NO LONGER
DEPEND ON
FACEBOOK FOR
ORGANIC REACH.
THIS IS BIGGER
THAN FACEBOOK.
Other social media
networks are following suit.

8. What to do as Bloggers?
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Focus on the QUALITY of your...
CONTENT
CONTENT
CONTENT >
>
You can control the quality of your content and your platform but
not the changes that happen in social media updates.

9. What to do as Bloggers?
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WORK HARD

10. What to do as Bloggers?
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GET PEOPLE
THERE
Move people from social media
platforms onto your page.

11. What to do as Bloggers?
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BUILD YOUR
EMAIL LIST
This should be your primary focus. Make
sure everything you do has the goal of
getting people onto your email list. This
keeps you in control of your business.

12. What to do as Bloggers?
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HAVE A
BUSINESS MODEL
Create a business plan. Not sure where to
start? Search around online or join groups
or coaching clubs such as the Become a
Blogger coaching club.
"Whether you think you can, or you think
you can’t, you’re right." - Henry Ford

13. More on this at WWW.BECOMEABLOGGER.COM