8. Big Data & Gamification
Gamification Data is:
• Semi-Structured
• Growing Exponentially
• Typically Meta-Data Around a Business Context
• Captured/Stored by SaaS Providers
This Lends Itself To:
• Classification
• Deep Analysis
• Business Insight
• Benchmarks
10. Gamification Insight - Examples
• Greater Time Series Insight
• Marketing
• Sales
• Support
• Identify Customer Segments Based on Real Behavior
• No More Relying on Bland Demographics
• Context-driven Insight
• Understand Behavior Across Platforms/Properties/Brands
• Bridge Between Transactional BI and Behavioral Insight
15. Where to Begin?
• Re-Think Your Metrics and Goals
• Think Behavior not “Numbers”
• What is the End Game?
• Work with your Gamification Provider
• Best Practices (You Can’t Have Big Data Without Lots and
Lots of Engagement!)
• Dashboard Optimization
• Recognize, Respond, Repeat!