With the proliferation of Big Data-oriented technology and its accompanying applications of advanced statistical techniques, asset managers are enabling their sales and marketing teams with more insight into the preferences and proclivities of their clients, both advisors and investors. This webinar will give attendees a general understanding of Big Data’s technologies and techniques especially as they pertain to using predictive analytics for more effective and targeted marketing and distribution.
Understanding Big Data and how it is enabling adopters to use data more effectively than in the past
Familiarity with some of the technological and analytical approaches Big Data enables
Understanding of attribution models for measuring advisor and investor responsiveness
Knowledge of how to prioritize campaigns and contacts by combining measures of valuation and responsiveness
Grasp of some of the more effective way to adopt predictive analysis for sales and marketing
Understanding basics of recommender systems and how next best action is determined