Big Data, the application of a new breed of analytical tools to the vast caches of data being produced by computers and other forms of technology, is on the brink of becoming a household word – thanks to new books, conferences.

1. Welcome To The Age Of Big Data

2. Data is the
new Oil
“
”– Clive Humby

3. 20%
have access
2012
75%
need access
40%
need access
2014
2020
Users
+80%
per year
Data

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The Intelligent Bank
Better understand and serve customers
Mitigate risk & comply with regulations
Real Time Financials
State of the art experience
Real-time data platform
Unwire the business
Enable new experiences
Predict & Visualize
Big Data

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Bringing together multiple technologies creates value
BIG
Data
Analysis
Risk
Finance
Customer
HR
FS Context
++
Compelling Value

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Six ‘Laws’of Big Data
• The faster you analyze bank data , the better the predictive
value. Industry Moving from Batch to real time
• Maintain one copy not dozens of your data – the more you
copy and move the less reliable
• Use more diverse data , not just more – internal and external
social data
• Data has value far beyond what you originally thought – do
not throw away data.
Eg: Payments traffic data
• Put data and humans together to get the most insight – an
art not a science sometimes
• Solve a real banking pain point – Where having real time data
creates value

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Key opportunity areas for Big Data Customer
Scenarios in Banking
Large Scale Branch
Reporting
Understanding branch performance,
product sales vs target , net money
inflows
Transactions Analysis
Monitor , track and take action on
transaction information in real-time
to make new real time offers to better
service and meet the needs of the
client
Payment Channels Data
Capture and analyse data from new
payment channels to aggregate and
sell to third parties or to better inform
internal marketing strategy
Segmentation and Campaigns
Identify , target and track performance e of
campaigns. Run detailed segmentation
models and visualize results
360 View of Relationships
360 view of corporate product portfolios,
managing the customer lifecycle, real-time
product recommendations, to empower
corporate officers at point of interaction
Customer Sentiment Analysis
Effective “voice of the customer” capture,
web traffic ,social media monitoring with
proactive engagement and brand awareness

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