Special Purpose Vehicle (Purpose, Formation & examples)
BOLO2010 Weaver Smith
1. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com Know Your MarketMeet Your MarketBeat Your Market Dr. Barbara Weaver SmithFounder and President
2. Know Your Market What is the standard market expectation for your services ? What everyone promises e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 2
3. Meet Your Market Where do you excel in the standard services? Basic things you do better than your competitors e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 3
4. Beat Your Market What is your unique difference? Something valuable that you do that your competitors don’t do or can’t do e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 4
6. Rivers in the Ocean e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 6
7. Find Your Rivers Where do you flow with the current Where do you flow with the current BUT faster, better, stronger Where do you flow best against the current? e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 7
8. Examples What are agencies saying? How are they positioning their brands? What is distinctive in today’s market? e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 8
9. Roundpeg A full service marketing firm, serving the Indianapolis small business community, we create websites, press releases, newsletters and brochures to help you launch your ideas and most importantly, close sales! e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 9
10. CIM Marketing Partners Your purpose and responsibility is to be successful in your business endeavors. Our focus is to provide comprehensive planning, strategies and tactics to support that mission. Everything we recommend and implement for our clients is done with the overriding goal of improving and maximizing your company’s bottom-line results. Helping you identify and reach your goals and building long-term success. That’s our business, and it’s our team’s passion. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 10
11. Brandswag Brandswag Corp. is focused on design, branding and social media marketing. With offices in Indianapolis and Oklahoma City, we help business owners connect with their customers and sustain profitability by presenting consistent images and messages in the world of social media (social networking or any other term you can possibly think of). e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 11
12. Myrland Marketing Specializing in helping firms, companies and associations grow their business by strengthening relationships with their clients through the strategicuse of Social Media. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 12
13. Altimeter Group Provides thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage social and emerging technologies.” e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 13
14. Ant’s Eye View We concentrate on helping companies of all sizes understand and engage in customer collaboration, social media, and community building. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 14
15. The Conversation Group The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies. We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise.” e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 15
16. Carrot Creative is a new-media marketing agency located in DUMBO, Brooklyn, NY specializing in social media marketing and user experience design. We have the unique ability to take a project from the initial ideation stages to full scale application development all under one roof. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 16
17. Collective Bias “The Wisdom of Connected Crowds – this is CollectiveBias, a partnership between us, consumers, brands, & retailers.” CollectiveBias, of John Andrews, @GeekMommy and Walmart Moms fame, is a newsocial media company underneath the MARS Advertising umbrella. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 17
18. Crayon is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 18
19. Dachis Group was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice and technology implementation program e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 19
20. Ignite is the Original Social Media Agency ®. We’ve combined content developers, technologists, and social media strategists to form the Ignite team. Together, we keep up with trends, filter the noise, and help companies like yours put social media to work. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 20
21. The Kbuzz is a Word of Mouth Marketing firm that creates and sustains buzz through word of mouth and social media marketing.” e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 21
22. New Marketing Labs is dedicated to solving your online marketing and social media challenges. They approach this in two ways, events and education (see Inbound Marketing Summit) and through guiding you and pitching in as a social media marketing agency. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 22
23. Mullen is a social media agency rooted in strategy, public relations and a belief that creativity is as important as community. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 23
24. Shift Communications is a fast-growing, national agency that lives at the intersection of Influencer Relations & Social Media. We measure our performance according to the impact that we have on driving your business forward. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 24
25. Undercurrent is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were “born digital.” Clients include Pepsi and Ford. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 25
26. We Are Social a conversation agency. We help brands to listen, understand and engage in conversations in social media. We’re already helping Ford, Skype, Eurostar, The Economist, Absolut, Dunlop, Barclaycard and the WWF. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 26
27. Room 214 Room 214 uses social networking, online word of mouth and integrated search marketing to help companies get noticed, retain customers and continue growing. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 27
35. How to Conduct Your Brand Audit Collaborate Study competitors’ messages Group into Standard Better than standard Stand-Out Decide—do you have a stand out brand? e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 35
36. Rivers in the Ocean Tool e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 36
37. Whales Are Afraid of You! (Because You are Small) The Four Big Whale Fears Work—do the work for them Conflict—get everyone on board Change—emphasize similarities, then opportunities Mistakes—don’t LOOK small! e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 37
38. What Does SMALL Look Like? e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 38
46. Whale Fears Tool e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 46
47. Bottom LineWhat Does Differentiated Look Like? e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 47
48. Avocet: Before and After Avocet Communications is in the business of building customer count.The success of our marketing communications, advertising, public relations and emerging media campaigns begins with strong strategic planning -- planning your SALE. It is then, and only then, that we put that strategy into action and begin to create... something that is different...that stands out... that commands attention. e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 48
52. Bigger Deals, Bigger CustomersJoin us Online or Face2Face Join at www.thewhalehunters.com Virtual Chapter for Agencies Expert Series Calls Webinars Train Your Team! e. info@thewhalehunters.com p. 888.355.0270 www.thewhalehunters.com 52
