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Public Relations
We’re not a mega PR Firm.
But we do work with
mega brands...
…and titans of industry...
We believe that effective Public Relations is a
formidable mix of art, science, and
execution.
We’re multi-talented.
We’ve worked with Red
Adair’s firefighters and
Kristen Davis from Sex in the
City, just not on the same
project.
We think a lot. We do even more.
We’re business strategists, social media
consultants, crisis communicators,
storytellers, and measurement junkies.
“Service is the
driving force and
at the heart of
our company.”
Darlene Rotch
Founder & CEO
The foundation of our
company is built on
helping others achieve
their goals by listening
to what they need and
then, building creative
measurable strategies
to reach the desired
outcome.
cultureCore Principles
Do what you say.
Be accountable.
Never miss a deadline.
Communicate.
Respect Clients & Team
Work smart.
Our solutions are unique.
We believe in working in teams so that clients benefit
from different points of view, talents and brain-power.
Our solutions are never cookie-cutter.
No.
We are socialites.
We use the latest web, digital and mobile technologies
to disseminate messages and we are VERY social.
Every project,
no matter how small, begins with a strategy.
The results speak for themselves.
How we manage and measure success...
Why do people
hireus?
From the ground breaking to the
topping out of its green roof, the
Social Security Administration
trusted Panorama to lead the
publicity charge for its $135
million Leadership in Energy and
Environmental Design (LEED)
building in Birmingham, AL.
Why do people
hireus?
Because we navigated community issues
as Jenkins Brick built its $43 million
manufacturing plant near Moody, AL. The fully
robotic brick plant used landfill gas to fuel its
kilns, requiring controversial permitting and
construction of pipelines through residential
property.
Why do people
hireus?
When it grew by leaps and
bounds, Panorama helped
close the communication
gaps for the McWane
Company owners and
employees in the U.S.,
Canada, Mexico, Australia
and China, with the annual
McWane Way magazine and
a quarterly newsletter,
designed to help everyone
understand company culture.
Why do people
hireus?
Because we developed a
strategic integrated
marketing strategy for
Caroline’s Cart, leading to
worldwide licensing and
manufacturing of a grocery cart for
special needs children by
Technibilt, a Wanzl Company.
Because the largest privately held
department store in the U.S.
relies on Panorama to position it
in front of 1000’s of fashion and
style reporters and bloggers to
each season to tell their
fashion story.
Why do people
hireus?
Why do people
hireus?
Because the nations largest
privately held jeweler engaged
Panorama to launch its
partnership with the largest
diamond legacy in the world.
Because the largest
privately held grocer in
the country trusted us
to navigate entry
into two key
markets and
manage millions of
dollars in community
funds.
 
Why do people
hireus?
Because we know a great brand
when we see it. As a matter of fact,
we helped build it--- positioning a
little know architectural firm in
Garden & Gun, Private Air, Veranda,
Southern Living, Costal Living, and
wherever their clients might be.
Why do people
hireus?
When a national behavioral
healthcare provider needed to
compete with big brand
benefits managers,
Panorama showcased client
brands in an ad series,
positioning the client side-by-
side with Wynfrey, Coke, Blue
Cross Blue Shield, Children's
Hospital and others.
Why do people
hireus?
Background checks and drug
test are carried out behind the
scene, but our client needed to
bring her brand front and center
with HR pros. Panorama
positioned this background
screening firm as the right
company to do the job by
making sure her targets never
lost sight of its capabilities.
Why do people
hireus?
…because, as the French client whose
great, great, great, great (give or take a
few) grandfather who invented cement
said, “never in our 200 year
history have we opened a
rock quarry without
comment.”
Enough said.
Why do people
hireus?
Because we are “responsive,
resourceful, and relentless in
pursuit of results for clients.”
CEO Survey conducted by Mike Tate & Associates
Why do people
hireus?
Darlene E. Rotch
Managing Partner
darlene@prview.com
Contact
205.531.5181
Jennifer Daniel
Chief Digital Officer
jennifer@prview.com

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Panorama PR Corporate & Panorama Life & Style Overview 2015

  • 2. We’re not a mega PR Firm. But we do work with mega brands...
  • 3. …and titans of industry...
  • 4. We believe that effective Public Relations is a formidable mix of art, science, and execution.
  • 5. We’re multi-talented. We’ve worked with Red Adair’s firefighters and Kristen Davis from Sex in the City, just not on the same project.
  • 6. We think a lot. We do even more. We’re business strategists, social media consultants, crisis communicators, storytellers, and measurement junkies.
  • 7. “Service is the driving force and at the heart of our company.” Darlene Rotch Founder & CEO The foundation of our company is built on helping others achieve their goals by listening to what they need and then, building creative measurable strategies to reach the desired outcome.
  • 8. cultureCore Principles Do what you say. Be accountable. Never miss a deadline. Communicate. Respect Clients & Team Work smart.
  • 9. Our solutions are unique. We believe in working in teams so that clients benefit from different points of view, talents and brain-power. Our solutions are never cookie-cutter. No.
  • 10. We are socialites. We use the latest web, digital and mobile technologies to disseminate messages and we are VERY social.
  • 11. Every project, no matter how small, begins with a strategy. The results speak for themselves.
  • 12. How we manage and measure success...
  • 13. Why do people hireus? From the ground breaking to the topping out of its green roof, the Social Security Administration trusted Panorama to lead the publicity charge for its $135 million Leadership in Energy and Environmental Design (LEED) building in Birmingham, AL.
  • 14. Why do people hireus? Because we navigated community issues as Jenkins Brick built its $43 million manufacturing plant near Moody, AL. The fully robotic brick plant used landfill gas to fuel its kilns, requiring controversial permitting and construction of pipelines through residential property.
  • 15. Why do people hireus? When it grew by leaps and bounds, Panorama helped close the communication gaps for the McWane Company owners and employees in the U.S., Canada, Mexico, Australia and China, with the annual McWane Way magazine and a quarterly newsletter, designed to help everyone understand company culture.
  • 16. Why do people hireus? Because we developed a strategic integrated marketing strategy for Caroline’s Cart, leading to worldwide licensing and manufacturing of a grocery cart for special needs children by Technibilt, a Wanzl Company.
  • 17. Because the largest privately held department store in the U.S. relies on Panorama to position it in front of 1000’s of fashion and style reporters and bloggers to each season to tell their fashion story. Why do people hireus?
  • 18. Why do people hireus? Because the nations largest privately held jeweler engaged Panorama to launch its partnership with the largest diamond legacy in the world.
  • 19. Because the largest privately held grocer in the country trusted us to navigate entry into two key markets and manage millions of dollars in community funds.   Why do people hireus?
  • 20. Because we know a great brand when we see it. As a matter of fact, we helped build it--- positioning a little know architectural firm in Garden & Gun, Private Air, Veranda, Southern Living, Costal Living, and wherever their clients might be. Why do people hireus?
  • 21. When a national behavioral healthcare provider needed to compete with big brand benefits managers, Panorama showcased client brands in an ad series, positioning the client side-by- side with Wynfrey, Coke, Blue Cross Blue Shield, Children's Hospital and others. Why do people hireus?
  • 22. Background checks and drug test are carried out behind the scene, but our client needed to bring her brand front and center with HR pros. Panorama positioned this background screening firm as the right company to do the job by making sure her targets never lost sight of its capabilities. Why do people hireus?
  • 23. …because, as the French client whose great, great, great, great (give or take a few) grandfather who invented cement said, “never in our 200 year history have we opened a rock quarry without comment.” Enough said. Why do people hireus?
  • 24. Because we are “responsive, resourceful, and relentless in pursuit of results for clients.” CEO Survey conducted by Mike Tate & Associates Why do people hireus?
  • 25. Darlene E. Rotch Managing Partner darlene@prview.com Contact 205.531.5181 Jennifer Daniel Chief Digital Officer jennifer@prview.com