BOLO2010 Burlingham

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BOLO2010 Burlingham

  1. 1. GOOD QUESTIONGOOD QUESTION What is it thatWhat is it that makes amakes a companycompany GREATGREAT??
  2. 2. WANTEDWANTED
  3. 3. The business equivalentThe business equivalent of charismaof charisma WHAT IS MOJO?
  4. 4. THE ORIGINALTHE ORIGINAL SMALL GIANTSMALL GIANT
  5. 5. THE SIX CRITERIATHE SIX CRITERIA 1.1. The owners have reached a crossroads andThe owners have reached a crossroads and made amade a CHOICECHOICE.. 2.2. The company is recognized by its peers asThe company is recognized by its peers as being thebeing the BESTBEST at what it does.at what it does. 3.3. The company has been singled out for itsThe company has been singled out for its CONTRIBUTIONSCONTRIBUTIONS to its community.to its community. 4.4. The company has been consistentlyThe company has been consistently PROFITABLEPROFITABLE for 15-20 years.for 15-20 years. 5.5. The company isThe company is “HUMAN-SCALE”“HUMAN-SCALE”.. 6.6. The company hasThe company has MOJOMOJO..
  6. 6. #1: THE LEADER#1: THE LEADER FACTORFACTOR The owners and leadersThe owners and leaders knowknow WHOWHO they are,they are, WHATWHAT they want out ofthey want out of business, andbusiness, and WHYWHY..
  7. 7. ARI WEINZWEIG AND PAUL SAGINAW
  8. 8. GARY ERICKSON
  9. 9. The companies areThe companies are ROOTEDROOTED in thein the communities in whichcommunities in which they do business.they do business. #2: THE COMMUNITY#2: THE COMMUNITY FACTORFACTOR
  10. 10. THE MONA LISATHE MONA LISA PRINCIPLEPRINCIPLE
  11. 11. The companies enjoy close,The companies enjoy close, PERSONALPERSONAL ties withties with customers & suppliers.customers & suppliers. #3: THE#3: THE CUSTOMER/SUPPLIECUSTOMER/SUPPLIE R FACTORR FACTOR
  12. 12. HER CUSTOMERS,HER CUSTOMERS, HER PEOPLEHER PEOPLE
  13. 13. The customers comeThe customers come second. Thesecond. The EMPLOYEESEMPLOYEES come first.come first. #4: THE EMPLOYEE#4: THE EMPLOYEE FACTORFACTOR
  14. 14. FUN, FLAVORFULFUN, FLAVORFUL FINANCEFINANCE
  15. 15. Trust and track—notTrust and track—not command andcommand and control.control. ADDENDUM TOADDENDUM TO FACTOR #4FACTOR #4
  16. 16. PIZZA ON PURPOSE
  17. 17. The companies have aThe companies have a sound business modelsound business model and protect theirand protect their GROSSGROSS MARGINSMARGINS.. #5: THE (MISSING)#5: THE (MISSING) MARGIN FACTORMARGIN FACTOR
  18. 18. ONE FATEFUL DECISIONONE FATEFUL DECISION
  19. 19. The owners and leaders areThe owners and leaders are inin LOVELOVE with what theirwith what their companies do.companies do. #6: THE PASSION#6: THE PASSION FACTORFACTOR
  20. 20. the soul ofthe soul of an artistan artist…… …whosewhose means of expression happens to be business
  21. 21. LOVES BEERLOVES BEER
  22. 22. LOVES BEING ALOVES BEING A HOSTHOST
  23. 23. LOVES BOXESLOVES BOXES
  24. 24. You can’t take care ofYou can’t take care of others unless you takeothers unless you take care of yourself first.care of yourself first. ADDENDUM TOADDENDUM TO FACTOR #6FACTOR #6
  25. 25. Time Out
  26. 26. P% – D% = Net Promoter Score
  27. 27. WhyWhy ThatThat MattersMatters To YouTo You
  28. 28. www.smallgiants.org

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