BOLO2010 Martin
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Social media can be used as a Trojan horse to spread messages and influence users. An experiment showed that posting certain types of content on social media could significantly shift users' opinions on various topics within a short time period, with over 75% of engagement happening within the first 30 minutes and another 10-15% in the following 30 minutes. The types of content that generated the most engagement were those that appealed to users' interests in ladders, food, family, and tailgating rather than more extreme topics.
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This document discusses how agencies can use social media to fuel new business growth. It notes that agencies don't always practice what they preach in terms of social media use and that decision makers now often find vendors through social media rather than the other way around. The document advocates that agencies should view social media as an important new business development tool, as it teaches methods for relationship building that agencies should have been using all along. It provides contact information for Michael Gass consulting.
BOLO2010 Coburn
1) Location-based marketing is growing rapidly due to the proliferation of smartphones, GPS devices, and faster internet connections. Services like Foursquare are gaining users twice as fast as Twitter.
2) Location data provides value to both consumers and businesses. For consumers, it enables networking, discovery of deals and events, and gamification. For businesses, it allows targeted digital content and offers to invite consumer spending.
3) Major players in this space include Foursquare, Facebook Places, Gowalla, and new entrants focused on specific use cases or verticals. Emerging models include implicit location sharing and team-based game mechanics.
4) Effective campaigns integrate location data into welcome messages, offers, content
BOLO2010 Baer
The document discusses how real-time opportunities and crises are changing the role of agencies. It provides examples of individuals using social media to voice complaints or praise for companies. It suggests agencies need to provide quick support through phone, email, and social media to respond to real-time situations. Agencies also need to acknowledge issues, provide information to customers, and turn complaints into opportunities for customer loyalty and sales.
BOLO2010 Samek
This document discusses hyper-local online marketing strategies. It defines hyper-local as grassroots, community focused, digital native efforts like blogs, forums, and custom platforms. Examples include a WordPress blog that reports on neighborhood news and a food blogger. Data shows hyper-locals have better trust and satisfaction than TV and newspapers. They connect deeply with authentic local voices and loyal audiences. Opportunities include reaching influential community members who spread word of mouth. Challenges include small budgets and inconsistent reporting, but trends like AOL Patch and local ad networks are helping to address issues.
BOLO2010 Sietsema
This document provides an overview of building an email marketing practice. It begins with email marketing statistics showing its growth and potential compared to other digital marketing channels. It then discusses common challenges like deliverability, list quality, and sender reputation that marketers must address. The rest of the document outlines best practices and strategies for email marketing such as segmentation, testing, content design, lifecycle marketing, and integrating email into multi-channel marketing programs. It emphasizes the importance of measurement, resources, and gaining expertise to build a successful email practice.
BOLO2010 Bartlett
By 2013, 50% of all web traffic will come from mobile devices, up from a smaller percentage currently, showing the increasing importance of mobile. Various statistics are provided on hardware and operating system market shares. The document discusses best practices and challenges for mobile marketing, including user agent detection, URL structure, paid search, display ads, and mobile commerce. It emphasizes the need for brands and agencies to adapt to the growing mobile space.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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BOLO2010 Martin
- 2. Social Media is the ultimate Trojan Horse
- 3. Beer Beads B
- 12. 75% of the click-throughs within the first 30 minutes. another 10-15% within the next 30 minutes
- 13. Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing
- 19. More from Ad Age: Creativity Ad Age China Bookstore Jobs Sign up for E-mail Newsletters Tuesday January 19, 2010 | READ ALL NEWS AT ADAGE.COM P&G CEO Bob McDonald on Why Size Doesn't Matter Lafley Successor Says World's Biggest Spender Under-Leverages Its Scale BATAVIA, Ohio (AdAge.com) -- The last decade at the world's biggest marketing spender belonged to A.G. Lafley, but this one belongs to Bob McDonald. In an interview with Advertising Age, the Procter & Gamble chairman-CEO explains how he's different from his longtime mentor -- and it's more than being an Army guy trained in jungle and desert warfare vs. a Navy guy who operated a store. FULL ARTICLE Let the Chaste Times Roll at Mardi Gras Tabasco Backs Social-Media Experiment to Tame Wild Image of Festival CHICAGO (AdAge.com) -- Here's a good test of social media's
- 21. you can’t build it if you don’t understand it you’re behind.... but you can catch up see & present Social Media through a marketing lens