2. Marketing & Advertising
Marketing is commonly perceived to be one of the
most highly controversial areas of business practice.
Marketing is viewed negatively for its alleged
deceptiveness, attempts to manipulate consumers,
seemingly ever-expanding presence/ubiquity, and use
of destructive messages.
Advertising was, and remains the primary tool in
teaching people how to be consumers.
3. Marketing & Advertising
The effectiveness of advertising in selling any specific
product remains debatable.
Most people feel that advertising is not something to
take seriously.
Advertising encourages us not only to objectify each
other but to feel passion for products rather than our
partners.
The addict is THE ideal consumer.
4. Marketing & Advertising
The Church is at times not an especially friendly
environment for businesspeople.
The dilemma faced by Herman Miller highlights the
delicate relationship between business and the natural
environment.
The real orthodox Christian attitude toward nature is,
in a word, stewardship.
