2. Marketing & Advertising
• Marketing is commonly perceived to be one of
the most highly controversial areas of business
practice.
• Marketing is viewed negatively for its alleged
deceptiveness, attempts to manipulate
consumers, seemingly ever-expanding
presence/ubiquity, and use of destructive
messages.
• Advertising was, and remains the primary tool in
teaching people how to be consumers.
3. Marketing & Advertising
• The effectiveness of advertising in selling any
specific product remains debatable.
• Most people feel that advertising is not
something to take seriously.
• Advertising encourages us not only to
objectify each other but to feel passion for
products rather than our partners.
• The addict is THE ideal consumer.
4. Marketing & Advertising
• The Church is at times not an especially
friendly environment for businesspeople.
• The dilemma faced by Herman Miller
highlights the delicate relationship between
business and the natural environment.
• The real orthodox Christian attitude toward
nature is, in a word, stewardship.
