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1. THE IMPORTANCE OF
@E-MAIL IN BUSINESS.

2. SINCE THE COMMERCIALIZATION OF THE INTERNET
IN THE MID ‘90’S, EMAIL AS WE KNOW IT, HAS
PRETTY MUCH BEEN THE ONE CONSTANT BUSINESS
AND COMMUNICATION TOOL IN ALL OUR LIVES. THE
VALUE ADDITION ALL EMAIL USERS THE WORLD
OVER HAVE WELCOMED IS IMPROVED BROADBAND
SPEED AND THE ADVENT OF WI-FI.

3. THERE’S BEEN MUCH TALK ABOUT ‘THE DEATH OF
EMAIL’ BUT PAY NO ATTENTION. EMAIL IS ALIVE AND
WELL AND GOING NOWHERE. LONG LIVE THE
INTERNET! WHAT WITH THE WAY THE WORLD IS
CHANGING AND TECHNOLOGY EVOLVING AND EMAIL
IN OUR POCKETS AND CUSTOMERS AND SUPPLIERS
LITERALLY AT OUR FINGERTIPS THERE IS NO BETTER,
FASTER AND MORE COST EFFECTIVE BUSINESS TOOL
THAN EVERYDAY EMAIL.

4. WHILST GETTING ON WITH OUR DAILY GRIND –
TAKING EMAIL FOR GRANTED – WE DON’T SPEND
ENOUGH TIME CONSIDERING HOW IMPORTANT EMAIL
IS IN THE WORLD OF BUSINESS. YOU NEED TO
UNDERSTAND HOW IMPORTANT IT IS TO CRAFT
QUALITY AND PROFESSIONAL EMAIL
COMMUNICATIONS AND HOW IT CAN CHANGE AND
IMPROVE THINGS WITHIN YOUR BUSINESS.

5. EMAIL IS A POWERFUL MARKETING TOOL AND IT’S
NECESSARY TO UNDERSTAND WHY EMAIL STILL PLAYS
SUCH A BIG ROLE IN YOUR BUSINESS AND COMMERCE IN
GENERAL:
BUSINESS EMAIL IS A QUICK AND QUALITY MEANS TO
COMMUNICATE WITH CLIENTS, POTENTIAL CUSTOMERS,
SUPPLIERS, STAFF, YOUR BANK MANAGER AND
INDUSTRIES THE WORLD OVER. SOMETIMES, DUE TO
LANGUAGE BARRIERS, TIME ZONES, INCONVENIENCE AND
FOR RECORD PURPOSES THE TELEPHONE IS JUST NOT A
VIABLE FORM OF COMMUNICATION.

6. EMAIL EMPOWERS YOU TO CONNECT WITH PEOPLE
FROM AROUND THE CORNER TO AROUND THE WORLD
– QUICK, COST EFFECTIVE, PROFESSIONAL, CONCISE,
PERSONAL WITH THE ABILITY TO ‘TALK TO MORE
THAN ONE PERSON AT THE SAME TIME.’ WHAT’RE
MORE, YOU DON’T HAVE TO EMPLOY MORE PEOPLE
TO MAKE USE OF EMAIL AS A MEDIUM. TODAY EVERY
EMPLOYEE – FROM THE RECEPTIONIST TO THE
STOREMAN AND EVERYBODY IN-BETWEEN – HAS
ACCESS TO EMAIL.

7. IMAGINE IF YOU WILL: IF EVERY EMAIL YOU AND YOUR
STAFF SEND CARRIES YOUR BRAND AND MARKETING
MESSAGE THE INADVERTENT AMOUNT IN
ADVERTISING INVESTMENT YOU’RE SAVING. MAKE
EVERY EMAIL COUNT IN PAYING FORWARD IN
BUILDING YOUR BRAND WHILE SHARING RELEVANT
BRAND MESSAGING WITH VIABLE, EXISTING AND
POTENTIAL CUSTOMERS.

8. EVERYDAY EMAIL CAN BE THE MOST POWERFUL,
SUCCESSFUL AND COST EFFECTIVE MARKETING AND
COMMUNICATIONS MEDIUM YOUR BUSINESS CAN ILL
AFFORD NOT TO PUT TO USE! IT’S PROVEN FACT
THAT EMAIL IS THE MOST COST EFFECTIVE AND BEST
FORMS OF BUSINESS MARKETING IN ACQUIRING NEW
CUSTOMERS AND NEW BUSINESS; GIVEN 80% OF
NEW BUSINESS STEMS FROM EXISTING CLIENTS
MAKES EMAIL AN EVEN MORE POWERFUL BUSINESS
TOOL.

9. 85% OF RETAILERS IN THE USA CONSIDER EMAIL TO BE
TONE OF THE MOST EFFECTIVE FORMS OF MARKETING. IN
MANY ASPECTS EMAIL HAS PROVEN MORE SUCCESSFUL,
COST EFFECTIVE AND TARGETED IN CUSTOMER
ACQUISITION THAN SOCIAL MEDIA.
EVERYDAY EMAIL EMPOWERS YOU TO DIRECTLY ENGAGE
WITH CUSTOMERS ON A PERSONAL, INDIVIDUAL AND
PERMISSION BASIS. PEOPLE TEND TO PREFER ENGAGING
VIA EMAIL THAN OTHER POTENTIALLY IRRELEVANT AND
IMPERSONAL FORMS OF MARKETING.

10. 85% OF RETAILERS IN THE USA CONSIDER EMAIL TO BE
TONE OF THE MOST EFFECTIVE FORMS OF MARKETING. IN
MANY ASPECTS EMAIL HAS PROVEN MORE SUCCESSFUL,
COST EFFECTIVE AND TARGETED IN CUSTOMER
ACQUISITION THAN SOCIAL MEDIA.
EVERYDAY EMAIL EMPOWERS YOU TO DIRECTLY ENGAGE
WITH CUSTOMERS ON A PERSONAL, INDIVIDUAL AND
PERMISSION BASIS. PEOPLE TEND TO PREFER ENGAGING
VIA EMAIL THAN OTHER POTENTIALLY IRRELEVANT AND
IMPERSONAL FORMS OF MARKETING.