This document provides an overview of how email marketing can benefit hair and beauty salons. It discusses how email marketing allows salons to promote discounted offers and specials to an email list of past customers in a cost-effective way. Setting up an email autoresponder allows salons to easily send personalized emails to build relationships and promote products. Examples of email campaigns discussed include notifying customers of quiet day discounts and promoting retail products for sale. The document encourages salons to start collecting email addresses to build their list and launch their first email marketing campaign.

1. As An Entrepreneur, Did You Know That……..
A Carefully, Professionally Designed
Email Campaign Can Double Your
Bottom Line Profits, Far Quicker Than
Any Other Form Of Marketing!
Huge Statement,
But Allow Me To Show You!
Hello and Welcome,
Today, in the following pages, I am going to show you the power of email
marketing when it comes to hair and beauty salons. Not only am I going to
show you how email marketing actually works when carried out properly, but
also what you can do as a hair or beauty salon to take advantage of it right
now.
Firstly, let me just introduce myself briefly,
My name is Donovan Tiemie and I am a fellow local business owner. I run a
company called Authority Media where I work to help local businesses
generate more customers and profit online locally.
My company website is here > www.Authoritymedia.co.za
I also run various online businesses on an international level. It is this
experience that I now put into helping local businesses just like yours, thrive
online.

2. However, today in this report, I am not here to pitch or sell any service of
mine. Instead, I want to show you the power email marketing can have within
your business if used correctly.
So, why email? What is so good about email?
Firstly and most importantly, just about everybody has an email address
nowadays, and the majority of these people now check there email every
single day.
Your customers and potential customers are part of this!
The opportunity for marketing here is huge!
If there was one place you would want exposure of your company name,
company news and company offers, it would be email.
Think about it,
If everyone is using email, especially your customers and potential customers,
and on top of this, the majority are checking there emails on a daily basis,
sometimes twice a day, it makes sense to try and get your salon in front of
them.
I am sure, as a business owner that makes a lot of sense to you!
And what if I also said that to actually achieve this, a correctly setup email
marketing campaign; can actually work predominantly “hands-off”.
That means the email works just like an employee, but this employee never
takes time off, and always delivers on time.
Sounds Far Fetched Right?
Well, With Email, This Is Actually Achievable With Ease!

3. At this point, if this is all sounding a little bit confusing and technical, don’t
worry, it isn’t technical and is actually far easier to implement than you might
be thinking.
Allow me to explain how this works and how this can benefit your business!
Firstly, What Is Email Marketing?
When I say “Email Marketing”, I am not referring to you having to type out
one email after another and manually sending them to random people. Email
marketing is all about building stronger relationships with your current
customer base.
It is also about providing more value to potential customers than any other
competing business. Giving potential customers a reason to come and use your
business over your competitors locally and giving your repeat customers a
reason to spend more money with you.
With a professionally constructed email marketing
campaign, this can be achieved with ease.
Email has become a great medium for building great relationships and value
with your customers and potential customers. It’s not intrusive, it’s actually
hands off if setup properly, and all businesses need to be doing it.
When it comes to email marketing, it is also one of the cheapest forms of
marketing any business can partake in, when building valuable relationships
with your customers and potential customers.
Think about how beneficial it could be to your hair or beauty salon if you had
an email list of customers that have all been in and spent money within your
salon this year.
Think about how easy, and above all cost effective it could be to send one
simple email to offer these customers a special discount on a service, or notify
them of a brand new product you have in stock. These customers already trust
your business as they have spent money with you before, and are much more
likely to do it again.

4. Not only is this marketing cost effective, but it is also quick. One email is
delivered in seconds.
If you compare this to constructing and implementing a direct mail or flyer
campaign, there is no competition between the two.
With email:
There are ZERO costs on printing!
There are ZERO costs on stamps!
And Email Is DELIVERED INSTANTLY!
This is just one tiny scenario of the potential email
marketing can have on your business.
On the following page, I am going to run through how email
in this way can be set up, and how you can get started on
this today!

5. Email Marketing & Autoresponders
For Business
I explained briefly above what email marketing is, and how much of a benefit
email can actually have on your business, especially as it can work on autopilot
in the background, if carried out the right way.
Let me explain,
When it comes to working in the background of your business, this is with
the use of what is referred to as an Email Autoresponder!
An email autoresponder acts as your email guardian and workhorse and can
handle all tasks for you. An email autoresponder isn’t as technical as it may
sound.
This is basically email software that will allow you to create email lists, manage
email lists and send emails in bulk with one click, very easily.
And the best part is, this software costs peanuts.
An email autoresponder, once set up, can actually do the following:
 Help you build a list of email subscribers (your
customers and potential customers) legally and safely!
We all get spam email, and we don’t read spam email. With an email
autoresponder, you are able to cut spam out at the root, and build a list of
email subscribers from people that WANT to receive your emails.
Imagine an email list of people that want to receive emails about your
business? This is very easy to achieve when running a salon in particular, as will
be explained shortly.
With one email autoresponder you can build as many different lists as you
want. You could build a list of just customers, and one for just enquiries. This
allows you to laser target specific campaigns, for specific people.

6.  Send unlimited PERSONAL emails with one click!
Rather than you having to sit there and type out one personal email at a time
to each and every customer email address you have collected, an email
autoresponder will actually take care of personalization and sending for you.
All you will need to do is load up the email you want to send, and with a couple
of clicks, an email autoresponder will send one personalized email to each and
every subscriber on your email list.
 Schedule Mailings & Newsletters For Years To Come!
If you want to run regular emails, or newsletters, you can. An email
autoresponder will allow you to schedule your emails to be sent on specific
dates and times.
It will also allow you to send regular newsletters and emails without having to
redo them time and time again, for years to come, literally.
Scheduling emails for the future allows you to build email marketing sales
funnels that run completely on autopilot. Your email list is marketed too, on
autopilot!
It also allows you to setup a certain email to be sent on a certain day of the
year, a “Happy Christmas” email on Christmas day, or a “Happy New Year”
email on New Year’s Day.
You may not be in the salon, but once scheduled, your email autoresponder
will send it for you. You can bet your competitors aren’t sending out these!
You add further value and build better relationships with your customers, and
your email autoresponder is doing the work for you!
The potential is HUGE as I am sure you can see!

7. These are only three of the countless benefits an email autoresponder and
marketing campaign can have on your business.
Finding email autoresponder software is easy too, as there are many email
autoresponders available online that can do all of the above and more. Just
make sure you do your research well when picking.
A real email marketing campaign, run with the right tools allows you to not
only stay in touch, and keep your customers updated with new offers and
news, but as mentioned already, gives you an edge over your competitors for
new business too.
So, now we know what email marketing is and of course the type of tool that
can help you to run an email marketing campaign, let me explain a few of the
potential campaigns you could run, starting today!
Being an Entrepreneur and business owner, you have countless opportunities
to really take email to the max and on the following pages are a few ideas
you can look into today!

8. Email Marketing For Your AREA.
The Local market is big and very competitive. I am sure you already know this
first hand being involved directly within the industry itself.
So, it makes sense to go that extra mile to secure customers and new clients in
a market that is competitive and ever changing.
Email marketing and the use of an email autoresponder will help you achieve
this. Being an internet marketer by trade, I am always spotting huge
opportunities for local businesses to take advantage of marketing campaigns
such as email.
Hair/beauty salons in particular stand out when it comes to creative and
beneficial ways to use email to generate more profit and customers locally.
Let’s take a look at a couple of these different marketing techniques you could
use with an email autoresponder very easily, starting right now,
1.Discounted/Special Offers On Services
I am sure that you are more than aware that certain times of the year, and
certain days of the week are actually much quieter than other times within
your BUSINESS.
I am sure you may already be running different offers or discounts on services
on these particular days already to increase business. Well, with email
marketing, rather than just advertising this within YOUR business, you can now
take it to your customers directly with an email.
You could first start by building an email list of all of your customers that come
into the salon each day, as well as the enquiries you receive too if possible.
By using an email marketing service and autoresponder, you are able to build a
list and store the emails for later use.
Simply asking for email addresses from customers as they are paying, and
offering to keep them updated with news and special offers is a great way to
do this.

9. By placing a notepad and pen on the desk allows your customers to write
down there email addresses. You can then load these up to your email
autoresponder, ready to be emailed.
With having a constant stream of new and returning customers throughout the
week, you have the ability to build your list up very quickly indeed.
Overtime this list grows and grows and you now have a super
targeted list of customers ready for your offers and marketing
campaigns.
They have already spent money within your business!
They already trust you and your business!
And, would be more than happy to spend more money with the
right offer!
Now, the fun starts!
By using your email list, you can notify your constantly growing email list of
discounts or offers on the quieter days of the week. This can also work on
special times of the year too. If you run a special “Valentine’s Day” offer or
Christmas special, you now have a super targeted list of customers and
potential customers that you can notify.
With 1 email, and 1 click, your email autoresponder will send a targeted,
personalized email to each and every one of them instantly promoting your
offer or special discount. There is no other marketing avenue that can give you
this type of marketing power.
Not only does this save on advertising costs, but your email is sent to people
wanting to be contacted and most importantly, people that have either spent
money already with you, so trust you, or potential customers that have
enquired before. This is laser targeted marketing.
Your email autoresponder handles this for you and you could even schedule
weekly emails to go out promoting this week’s special offer. This is all easily

10. setup to work on autopilot with the right email marketing service and
autoresponder.
The best part is, you can also monitor how well the email marketing is working
too. Providing vouchers within the email to print off, or only sending specific
offers and discounts to your email list only, allows you to see how well each
email is working for you.
The opportunities are endless!
I am sure you are getting lots of great ideas for different campaigns you
already run that could be taken to email immediately. This is taking your
marketing out of the boundary of your salon, and to the people that will spend
money within your salon. YOUR CUSTOMERS!
This is only one of many opportunities.
Let’s now take a quick look at retail opportunities too!
2.Sell More Of Your Products
As a hair or beauty salon owner, you will no doubt throughout the year carry
and stock various retail products relating to what you do.
Up until this point, the only real way of selling these products is when
customers come in to use one of your services.
Well, that is about to change with the use of email marketing.
With email marketing, you can sell your products to customers while they are
at home!
How?
Well, just like the above tip regarding services. As you build an email list over
time of both customers and potential customers, you have the control over
what you want your email list to see.

11. If you have a special line of hair care products, or skin care products coming in,
then you now have a list of people you can promote these too, thus driving
your customers back into your salon to buy from you and not a competitor.
As we covered earlier, your list is full of customers that have spent money with
you before, and with the right offers, will be happy to do it again.
This can also work with special discounts you may have on a particular product,
or old stock. Rather than just relying on selling and promoting these products
in the salon, you can now take a more proactive route and market your special
offers and discounts to your customers and potential customers via email.
You are handed a different avenue of marketing, you have
never had access to before.
The beauty of carrying out email marketing in this way, when you build an
email list which is very simple to do, especially as you have customers coming
into your salon! You as a salon are the only salon to have access to this list.
It gives you a clear advantage over every single
competitor locally!
For this type of email marketing and email autoresponder to work, you
obviously need to build an email list. This is easily carried out within a salon as
earlier explained. It can be as simple as asking for an email address when
customers are paying and asking if they would like to be updated with offers
and discounts.
You can also capture email addresses via your website too by maybe offering
discounts and special offers in return for an email address.
The possibilities are indeed endless when it comes to email marketing and your
business, and once setup, works for you in the background leaving you to get
on with what you do best, running your business!

12. Email marketing is growing every single day. Nowadays, just about everybody
has an email address, and with this, comes a great platform to communicate
and market to your customers and potential customers.
You cannot get any more targeted than having your very own email list of
customers and potential customers all happy to receive emails from you. This
power only grows and grows as your list grows overtime.
There is no time like the present to move forward and start building your first
email list and campaign right now. Each day within your salon gives you ample
opportunities to grow this list. So, take action and start your campaign today.
For every customer that comes into your salon from this point, if you are not
collecting an email address, you are missing out on the opportunity!
It doesn’t take much to begin!
I hope this short report has really opened your eyes to the potential of email
marketing when carried out properly. These are only a few ideas and tips that
you can put into your business today, and the potential, especially within the
hair and beauty business is absolutely staggering.
If you have any questions relating to any of the above, do not
hesitate to give me a call on……… or you can also hit reply on the
email you received from me with this free report.
Keep your eye on your email over the coming days and weeks as I have more
tips and ideas coming your way, to help move your business forward online!
To your online success,
Donovan Tiemie
authoritymedia.co.za
078 716 3044